Mind the Product

JUNE 15, 2025

It starts with the fundamentals – how customer retention has a direct impact on company success, why data is everything and why the challenges of customer retention are different in B2B and B2C companies.

B2C

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Candidates short profile Artem has 9 years of experience in product management and product marketing, specializing in B2C web and mobile applications. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?

Analytic Tools

UX Planet

MARCH 6, 2025

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., streamline conversion in a new product), Increase existing business (i.e, improve retention in existing product), Increase shareholder value.

User Testing

Userpilot

APRIL 24, 2025

Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments. They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow.

Research Software

UX Planet

MARCH 15, 2025

My experience was quite varied, so I played around with lots of different combinations (and validated them with my peers) and ultimately landed on these bolded/starred options as a starting point for my firstsprint: Industry Creative eCommerce Fintech Gaming Government Healthcare* Non-profit Productivity Social media Company Size Preferences based (..)

Research Software

Userpilot

MARCH 24, 2025

Candidates short profile Kostiantyn is a highly motivated Senior Product Manager with over 13 years of experience leading high-load B2B and B2C products across e-commerce, e-learning, gaming, and military tech. Contact details LinkedIn profile Kostiantyn Isaiev Kostiantyn Isaiev.

Analytic Tools

Userpilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. This is why app marketers do influencer marketing all the time, and heres how you can do it: Identify the right influencers. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. Offer commission-based incentives.

Research Software

Userpilot

MAY 27, 2025

A person who was focused on B2C products. Skills Growth strategy, product-led growth, A/B testing, user research, AI/ML applications, B2B/B2C SaaS, stakeholder alignment, operational design, loyalty platforms, analytics, SEM/SEO funnels, fintech, proptech, agile execution. A professional with experience at a global company.

Analytic Tools

Product Management Unpacked

SEPTEMBER 23, 2020

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Unlike B2C product managers who rely heavily on the customer success team, B2B product managers prioritize direct customer feedback.

B2C

Mind the Product

JUNE 28, 2018

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. Customer Insights.

B2C

The Product Coalition

OCTOBER 16, 2023

What hidden differences can we point out about B2B product management compared to a B2C environment? Continue reading on Product Coalition »

B2C

The Product Coalition

APRIL 6, 2021

Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ».

B2C

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funny—in our industry, we tend to think about B2B as radically different from B2C. Tweet This.

User Testing

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C

The Product Guy

JULY 18, 2019

Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. I found, coming from an agency project management background, my strengths lie in prioritization and advocating for the client and user on a scrum team.

Weak Development Team

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience

Intercom, Inc.

DECEMBER 11, 2018

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. This enables our support team to tackle higher priority issues like answering questions from potential customers who are ready to buy.

B2C

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. When it comes to measure the success of the product or even product managers, service companies have different criteria from product company.

Product Management

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.

B2B

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education

The Product Guy

JUNE 18, 2020

Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. We should all aim to make decisions that make sense for the customer, business and goals. About Marvin Mathew. He is a Product Manager at Mastercard. .

Product Research

Product Talk

AUGUST 21, 2024

If you work on a B2C product , your customers are the people who buy and use your product. When continuous interviewing: Your customer is whoever uses your product or service or is making the purchase decision. Your outcome will determine who you’ll want to talk to. Tweet This Let’s look at a few common scenarios.

User Friction

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing

The Product Guy

APRIL 13, 2018

Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up. In such situations companies are forced to revert to waterfall practices.

Feedback Software

Product Innovation Educators

MARCH 14, 2022

Many of the techniques from B2C don’t work in B2B at all. [18:41] Many of the techniques from B2C don’t work in B2B at all. [18:41] That’s the opposite of transparency and creates a lot of problems in defending your value. 18:41] What are the factors involved in pricing?

B2B

The Product Guy

MARCH 11, 2017

Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager, Email Marketing @ WayUp (New York City) Keywords: app, b2c, email, marketing, web [link].

B2C

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. I have helped them to do it. Also according to our customers.

Research Software

Product Innovation Educators

JANUARY 17, 2022

We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We’ve built an app where people can buy and manage their coverage and make claims.

Feedback Software

Product Innovation Educators

DECEMBER 12, 2021

Even for B2C software, when we buy products, we’re investing in a company and a vision. Even for B2C software, when we buy products, we’re investing in a company and a vision. See if you can redesign the product to make it easier for them. [20:16] 20:16] What are your suggestions for structuring and using roadmaps?

Customer Experience

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

Customer Experience

Mind the Product

DECEMBER 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

B2B

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like?

Customer Experience

Intercom, Inc.

APRIL 30, 2018

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.

B2C

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. But that was my old job in edtech.

User Testing

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. For B2C, one can send out targeted questions with some personalized incentives to the customers. Revenue Cohort: $10M+, $1M?—?$10M, 10M, $500k?—?$1M…$10k?—?$100k

Data Visualization