Product Management Journey?—?Developer to Consultant to Product Manager

The Product Coalition

Developer to Consultant to Product Manager If you asked me 5 years ago, I didn’t even know what Product Management was. Between 2013–2015, I ventured to become a Product Consultant with a couple of Enterprise Digital Transformation Platforms ( Mega and Erwin ) where I worked with major banks, insurance, and government organizations in the Asia Pacific region. Product Management Journey?—?Developer

How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

For Lauren Ritchie, Senior Design Consultant, that also meant treating their customer experience in the same way. The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience.

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How to Achieve Product-Led Growth [+Webinar]

280 Group

For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. David Nash is a Principal Consultant and Trainer at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm. What is Product-Led Growth?

Hiring a Head of Product

Mironov Consulting

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product.

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Listen if you’d like to learn more about: * The fundamental way marketplaces differ from other B2B and B2C models.

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Top Customer Success Trends To Watch For In 2020

Gainsight

So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe. So in the B2C world, everyone wants to capture a customer’s feedback. The second thing is in B2B versus B2C, you have this idea of multiple stakeholders.

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Who’s who: Understanding your business with customer segmentation

Inside Intercom

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

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Agile Died While You Were Doing Your Standup

Mind the Product

Huge consultancies and one-off consultants have been paid to implement a great manifesto as a repeatable process, not taking the size, stage, growth, culture, and capabilities into consideration. For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. As technology professionals, we have been stuck at metaphorical basecamp for years.

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3 Industry Leaders Share What it Takes to Be a Product Manager

BrainStation Product Management

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “

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On Being "Product Led"

Amplitude

Some of the world’s best products require a high-touch, consultative sales approach. I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). At Amplitude, we often use the phrase “product-led” because it represents something we are really passionate about, and it inspires why we’re building the product we are building. We acknowledge that the phrase is prone to misunderstanding.

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How Asana builds b2b product loyalty through design

Mixpanel

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient. Simply put, one of the most important jobs of an experience researcher is to ask questions.

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How Asana builds b2b product loyalty through design

Mixpanel

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient. Simply put, one of the most important jobs of an experience researcher is to ask questions.

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Five Essential Skills for Product Marketing Managers

PMLesson's Ace the PM Interview

They are often involved in the early stage product design discussions and consulted on for decisions that Product Managers and designers make. What about if it was B2C or B2B? Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering.

5 Product Management Conferences Not to Miss in 2020

Revulytics

A good mix of attendees from B2B and B2C software technology companies. Notable Speakers from the recent INDUSTRY conferences: Dan Olsen, Product Management Consultant, Author, and Trainer. 2019 was a great year to be in product management.

3 Industry Leaders Share What it Takes to Be a Product Manager

BrainStation Product Management

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “

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How to design your Insights-as-a-Service business model

Oren Steinberg

These are provided by consultants, advisors, vertical experts or AI specialists. Just like some B2C models offer an elite product or service to a small, yet exclusive group, so do some businesses. 8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service.

Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

I am now in the Product Team at Publicis Sapient and absolutely loving the Consultancy world. Working in Product/Consultancy, it can be quite challenging to keep with everything Digital/Product-related as the digital wave constantly evolves. I started helping some B2B companies, agencies and SaaS businesses, but I was still into B2C too.

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What Is B2B Customer Experience?

Gainsight

Yet we’re seeing varying results , especially when compared to our business-to-consumer (B2C) counterparts. We know that trying the same things again—another journey mapping workshop, launching a new survey, force fitting the latest B2C trend—is not the answer. B2C has decades of refinement and standardization in CX. In B2C, no two customers are alike, but all are equal. Most companies are copying and pasting B2C playbooks onto their B2B CX organization.

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Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

As a product consultant and founder of a product school, Melissa has trained over 2,000 PMs across her career. Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B. They’re not anonymous, like some of the people in B2C environments.

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How to Calculate Retention Rate in B2B SaaS

Amplitude

Of course, if you’re in B2C, or other industry sectors like gaming , you’ll have a different benchmark for really good weekly retention rates. Consult with your customer. For SaaS professionals, retention rate can be what your company lives or dies by. Knowing how to calculate retention rate has always been at the core of SaaS’s commercial philosophy.

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Alfonso de la Nuez on ‘Why and How to Democratize UX Research’

Userzoom

You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter. And again, this is true for B2C and for B2B, but here’s the thing, easier said than done, right? And I understand that because before UserZoom, I co-founded a consulting company and we were in the lab all day.

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How to Take Part in a Product Bootcamp and Revitalize a Product Department

The Product Coalition

Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. My dad had a consultancy, so I started to get acquainted with Quality Assurance from a young age. This is how Bruno transitioned from a freelancer product consultant position to his current job as Head of Product and User Behavior Analytics. On B2C you need to use a “bazooka” : bring in a lot of customers and make sure that you keep them in.

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TEI 166: How product managers innovate – with Dick Lee, Ed Wolf, and John Chattaway

Product Innovation Educators

Dick Lee: In the B2C world, the MIC is always the consumer. One was health and safety consultants, who often have say in purchasing or renting of machines in certain markets. Using simple questions and a structured process to achieve success. As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us that how you get to that solution is just as important as the solution itself.

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Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

The Product Coalition

The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. Sodexo, a workplace consultancy, labeled the “agile organization” as its top global workplace trend in a report issued at the end of 2017.

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How I PM: Andrew Wynn, Product Manager at Looker and formerly Instacart

Amplitude

After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. former engineers) to a more businessy role (MBAs/consultants) and PMs have lost the skills to access and analyze the data that’s key to them. Andrew Wynn’s path to product management isn’t your typical story.

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Kevin Indig on searching for meaning and the meaning of search

Inside Intercom

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on.

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Finding the Truth Behind MVPs

Melissa Perri

Experimenting in Enterprises Many enterprises today are introduced to the Minimum Viable Product by consultancies who propose creating an entirely new product from scratch. This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES!

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Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics

In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them make their lives better. With B2C focus groups, you’ll often feel like you’re way ahead of them. Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders.

Hypotheticals in Product Management Meetup: Abridged Transcript

BrainMates

Clive Lam, Consultant Product Manager at Brainmates. And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated.

Effective design personas for B2B products

The Product Coalition

In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. For instance, in B2B, you might want to sell your product through the classic resellers, consulting agencies, and VARs. This article is for the persona believers and practitioners, and there is not going to be a debate on why personas may not work.

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Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Nico: When we initially started, what we identified is that there were a lot of innovations in the B2C fintech world, with new neobanks in Europe coming out of the ground with a new system to send money from peer to peer, etc.

How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

A similar study on content marketing in B2C is also conducted annually, but the 2019 report has not yet been published. Chatbots and online consultants are expected to respond at approximately the same speed.

Top App Development Agencies 2018–2019

The Product Coalition

What they’re known for: As a technology consultancy firm, Hedgehog Lab develops for more than ‘just’ Android and iOS. What they’re known for: In Q4 2016 , Forrester Research named Fuzz among the “most significant vendors” for designing and developing B2C mobile applications.

Interview: Paul Boag on the “User Experience Revolution”

Userzoom

Through consultancy, mentorship, and training he promotes digital best practice. Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

For a consultancy or an agency where almost all new work is coming in through referral, then I would ask a question that is specifically designed for that. Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.”

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

I think of it as go-to-market consulting. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

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Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

I think of it as go-to-market consulting. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck.

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