The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Can you also highlight how why should D2C be preferable in this case over B2C? I was given an estimation based case for a hypothetical situation to pitch investors for funding. Interviewer: Sure! Interviewer: Okay!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

The Product Coalition

DECEMBER 11, 2023

Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop. Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product). When you have a profile, test it for a while to see if you got it right. I felt I was onto something.

User Testing 138

User Testing Product Marketing Marketing Customer Experience 138

UX Studio

MARCH 1, 2024

For instance, when creating a B2C persona for engagement ring buyers, the AI output was generally correct but couldn’t provide nuanced insights, such as the emotional aspect tied to the purchase. Book a consultation with us. The idea of generating content and adding visuals to it sounds amazing and very time-saving.

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Amplitude

APRIL 11, 2019

Some of the world’s best products require a high-touch, consultative sales approach. I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). So it’s not that either. Finally, it is not about products “marketing and selling themselves.”

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Userpilot

NOVEMBER 21, 2023

If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

Gainsight

DECEMBER 23, 2019

So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe. But what made it a little bit more interesting is the idea that in B2B, which most companies on this call probably are, the customer experience is significantly behind B2C. There’s a huge gap.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Mind the Product

APRIL 10, 2017

Huge consultancies and one-off consultants have been paid to implement a great manifesto as a repeatable process, not taking the size, stage, growth, culture, and capabilities into consideration. For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well.

Agile 195

Agile Research Software Product Research Customer Experience 195

Product Innovation Educators

MAY 7, 2018

The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. 8:15] What are the differences between B2B and B2C product management? 8:15] What are the differences between B2B and B2C product management?

B2B 48

B2B Analytic Tools B2C Enterprise 48

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. My first job out of college was with the Boston Consulting Group (BCG) as an individual contributor as well. And I became an excellent individual contributor.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

JUNE 7, 2019

Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. My dad had a consultancy, so I started to get acquainted with Quality Assurance from a young age. On B2C you need to use a “bazooka” : bring in a lot of customers and make sure that you keep them in.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

The Product Guy

APRIL 4, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

BrainStation Product Management

MAY 7, 2019

“I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So So I help to plan releases, and work with our development team and Designers.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Mixpanel

JUNE 23, 2020

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Guy

MAY 15, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Mironov Consulting

AUGUST 23, 2016

This creates different problems for product managers than with high velocity ecommerce or B2C tech product. Enterprise software products often have long sales cycles, lumpy revenue streams, and organizational gaps between buyers and users. Lively discussion with a very engaged crowd!

Enterprise 58

Enterprise Product Management Product Manager B2C 58

PMLesson's Ace the PM Interview

MAY 19, 2020

They are often involved in the early stage product design discussions and consulted on for decisions that Product Managers and designers make. What about if it was B2C or B2B? Product and Technical sense Product Marketing managers must have product instinct and technical sense. What are the key differences between them?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. (

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Amplitude

AUGUST 4, 2020

Of course, if you’re in B2C, or other industry sectors like gaming , you’ll have a different benchmark for really good weekly retention rates. Consult with your customer. But 80% retention still means that after five years, you’ll have only 4,096 of the 10,000 users you started with. Meet, ask questions , and set expectations.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

Intercom, Inc.

DECEMBER 11, 2018

For Lauren Ritchie, Senior Design Consultant, that also meant treating their customer experience in the same way. The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom.

B2C 126

B2C Customer Experience User Testing Product Research 126

ProductPlan

JANUARY 17, 2023

These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction. Still, there are many of these types of services out there to choose from. Or you may run into other financial implications you haven’t considered.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Amplitude

NOVEMBER 2, 2018

After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. former engineers) to a more businessy role (MBAs/consultants) and PMs have lost the skills to access and analyze the data that’s key to them.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

The Product Guy

MARCH 2, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Innovation Educators

MARCH 4, 2018

Dick Lee: In the B2C world, the MIC is always the consumer. One was health and safety consultants, who often have say in purchasing or renting of machines in certain markets. That was a great book, but it was missing the process for how to implement value innovation. That’s where we came in. [4:58]

Product Management 48

Product Management Product Manager User Testing B2C 48

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. Consult with one of our product specialists today and see how you can build better experiences for your ideal users. These are long-standing personas that anyone in the company can continuously look at for reference. They are based on months of research.

Analytic Tools 76

Analytic Tools Research Software User Testing Customer Experience 76

BrainStation Product Management

MAY 7, 2019

“I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So So I help to plan releases, and work with our development team and Designers.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

The Product Coalition

FEBRUARY 18, 2019

The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. Sodexo, a workplace consultancy, labeled the “agile organization” as its top global workplace trend in a report issued at the end of 2017.

Agile 62

Agile Product Research Data Visualization User Testing 62

Oren Steinberg

JANUARY 8, 2019

These are provided by consultants, advisors, vertical experts or AI specialists. Just like some B2C models offer an elite product or service to a small, yet exclusive group, so do some businesses. Perhaps the most common model for market penetration. They can be part of your team or via partnerships. Exclusive Membership.

Data Visualization 40

Data Visualization Customer Feedback User Testing Analytic Tools 40

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

NOVEMBER 11, 2021

For Samuel Hulick , a UX consultant and one of the biggest authorities out there on user onboarding, that means thinking less about the product itself and more about how to get users the results they’re after. I wonder if you wouldn’t mind explaining that one.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Gainsight

NOVEMBER 18, 2019

Yet we’re seeing varying results , especially when compared to our business-to-consumer (B2C) counterparts. We know that trying the same things again—another journey mapping workshop, launching a new survey, force fitting the latest B2C trend—is not the answer. B2C has decades of refinement and standardization in CX.

Customer Experience 9

Customer Experience B2B User Testing B2C 9

The Product Coalition

APRIL 2, 2019

Developer to Consultant to Product Manager If you asked me 5 years ago, I didn’t even know what Product Management was. I spent a year understanding how to build products in a B2C environment, how to measure product success and how to understand what consumers need. Product Management Journey?—?Developer Product Management Journey?—?Developer

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Weak Development Team Consulting Product Management Product Manager 60

Userpilot

JULY 30, 2021

Type of product (B2B, B2C). Technical product manager definition diagram from AIM consulting. It involves juggling strategic efforts, managing execution and dealing with conflicting needs from many stakeholders like end-users, engineers, sales, executives, and investors. Product leadership style. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Melissa Perri

MAY 5, 2016

Experimenting in Enterprises Many enterprises today are introduced to the Minimum Viable Product by consultancies who propose creating an entirely new product from scratch. This is why it’s so important for teams to experiment, whether they are B2B or B2C. But what if you have a mature product and are not starting from scratch?

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120