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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Should the organization work with an outside consulting company (e.g. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc.

Startups 139
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On Being "Product Led"

Amplitude

Some of the world’s best products require a high-touch, consultative sales approach. I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). So it’s not that either. Finally, it is not about products “marketing and selling themselves.”

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How Asana builds b2b product loyalty through design

Mixpanel

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52
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How Asana builds b2b product loyalty through design

Mixpanel

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52
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Business Development vs. Product Management

The Product Guy

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant.

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Product Strategies for Non-Strategists

The Product Guy

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. Amanda Ralph Product Management Consultant. She also provided strategic advice to Fortune-500 companies as a Management Consultant.

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Getting Quality Results from B2B Customer Interviews

ProductPlan

Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback. Finding someone to talk to.

B2B 59