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How to Achieve Product-Led Growth [+Webinar]

280 Group

For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. David Nash is a Principal Consultant and Trainer at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm. Enabling a Viral Product.

Webinar 296
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

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Starter KPIs for B2B/Enterprise

Mironov Consulting

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. But I find they don’t map well to enterprise companies.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.