article thumbnail

How to Achieve Product-Led Growth [+Webinar]

280 Group

For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. Importantly, you may have already invested a fair amount of money in advertising, Search Engine Positioning, promotion, and etc. The traditional Marketing and Sales funnel approach.

Webinar 296
article thumbnail

Insights: Using product analytics to find metrics that predict retention

Mixpanel

Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best AI Research Tools: Insights & Recommendations

UX Studio

They also tend to say positive things about the product and features. For instance, when creating a B2C persona for engagement ring buyers, the AI output was generally correct but couldn’t provide nuanced insights, such as the emotional aspect tied to the purchase. Book a consultation with us.

article thumbnail

How Product-Market Fit Really Works (Part 2)

The Product Coalition

Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop. See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. How many is a few?

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

article thumbnail

Lying To Customers

Mironov Consulting

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. Roadmaps are shared. Demos are shown.

article thumbnail

How to Take Part in a Product Bootcamp and Revitalize a Product Department

The Product Coalition

For those who do achieve a position, it helps them keep away potential competitors. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. My dad had a consultancy, so I started to get acquainted with Quality Assurance from a young age. This was Bruno’s own process. “I