Mind the Product

JANUARY 30, 2019

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Links mentioned in this episode: Sangeet Paul Choudary – in the Harvard Business Review ( Pipelines, Platforms, and the New Rules of Strategy ) and his personal site. Using metrics to drive product decisions.

Product Research 84

Product Research B2C Technical Review Entertainment 84

The Product Coalition

DECEMBER 11, 2023

Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop. Other than crystalizing your assumptions and strategy, this stage is about results. In order to successfully navigate it, you need to understand how it works. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. What every great consultant does?—?I Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products. But should it? What did I do?

Customer Experience 146

Customer Experience User Testing Data Visualization Analytic Tools 146

Userpilot

NOVEMBER 21, 2023

If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. Is giving up any easier?

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C.

Reporting Tools 118

Reporting Tools Feedback Software Technical Review Research Software 118

Mind the Product

APRIL 10, 2017

Huge consultancies and one-off consultants have been paid to implement a great manifesto as a repeatable process, not taking the size, stage, growth, culture, and capabilities into consideration. It’s time to change all that by aligning teams for direct connection to a shared mission/vision and the strategy it serves.

Agile 195

Agile Research Software Product Research Customer Experience 195

The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product). When you have a profile, test it for a while to see if you got it right. I felt I was onto something.

User Testing 129

User Testing Product Marketing Marketing Customer Experience 129

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). It’s super important to think early on about what strategy you have. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Coalition

JUNE 7, 2019

This type of business acumen feeds into disparate things: your pricing strategy, your developmental timelines… It is almost intangible, and yet, it is essential for advanced Product Managers. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. That’s a funny story.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

BrainStation Product Management

MAY 7, 2019

“I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So So I help to plan releases, and work with our development team and Designers.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Mixpanel

JUNE 23, 2020

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. A seasoned researcher with a passion for data-informed design, Beth leads the user research team at Asana, working closely with the product team to drive the company’s strategy.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. A seasoned researcher with a passion for data-informed design, Beth leads the user research team at Asana, working closely with the product team to drive the company’s strategy.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

FEBRUARY 18, 2019

The American Big-3 automakers saw strategy as collecting best practices; Toyota built a culture of continuous improvement into a competitive advantage. The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves.

Agile 61

Agile Product Research Data Visualization User Testing 61

The Product Guy

MARCH 2, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

JULY 30, 2021

A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. Type of product (B2B, B2C). Setting a product strategy. Product leadership style.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Product growth (or product-led growth) is a go-to-market strategy that uses the product itself to drive user acquisition, activation, conversion, and retention. Create an account expansion strategy.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Amplitude

AUGUST 4, 2020

Of course, if you’re in B2C, or other industry sectors like gaming , you’ll have a different benchmark for really good weekly retention rates. But if you really need to juice your retention rates, consider some of the following strategies. Consult with your customer. Invest in Your Customer Success and Onboarding Programs.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

Amplitude

NOVEMBER 2, 2018

On the product team, I was responsible for Instacart’s data and catalog, which included product management, technical account management and client service, and product content strategy functions. ”In former engineers) to a more businessy role (MBAs/consultants) and PMs have lost the skills to access and analyze the data that’s key to them.

Data Visualization 50

Data Visualization Analytic Tools Technical Review Product Management 50

280 Group

APRIL 11, 2023

With that in mind, Joe Ghali, a principal consultant and trainer from 280 Group, took the time to record responses to 5 of the top questions that we did not get to in the webinar. It doesn’t matter if the industry is B2b, B2c, or B2B2C, there are inherent skills that you can take with you no matter what industry you’re in.

Product Management 288

Product Management Product Manager User Friction Data Visualization 288

Product Innovation Educators

MARCH 4, 2018

The concept is based on the book Blue Ocean Strategy. Dick Lee: In the B2C world, the MIC is always the consumer. One was health and safety consultants, who often have say in purchasing or renting of machines in certain markets. That was a great book, but it was missing the process for how to implement value innovation.

Product Management 48

Product Management Product Manager User Testing B2C 48

BrainStation Product Management

MAY 7, 2019

“I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So So I help to plan releases, and work with our development team and Designers.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

ProductPlan

JANUARY 17, 2023

These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction. Still, there are many of these types of services out there to choose from. Or you may run into other financial implications you haven’t considered.

User Testing 59

User Testing B2B Customer Feedback Customer Experience 59

Revulytics

OCTOBER 30, 2019

In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them make their lives better. You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Assessing progress on our strategy.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Oren Steinberg

JANUARY 8, 2019

These are provided by consultants, advisors, vertical experts or AI specialists. Just like some B2C models offer an elite product or service to a small, yet exclusive group, so do some businesses. Most people (and organizations) try to keep afloat using the benchmark strategy, aka wisdom of crowd. Exclusive Membership.

Data Visualization 40

Data Visualization Customer Feedback User Testing Analytic Tools 40

Gainsight

NOVEMBER 18, 2019

Yet we’re seeing varying results , especially when compared to our business-to-consumer (B2C) counterparts. We know that trying the same things again—another journey mapping workshop, launching a new survey, force fitting the latest B2C trend—is not the answer. B2C has decades of refinement and standardization in CX.

Customer Experience 9

Customer Experience B2B User Testing B2C 9

PMLesson's Ace the PM Interview

DECEMBER 2, 2021

For example, if I were trying to land a job at a SAAS B2C company, I would know the company is likely to have a set of needed skills. Your Best Resume Option: Build a Portfolio with Consulting Projects I've tried so many types of projects and presentations of project summaries on resumes over the years.

Data Visualization 52

Data Visualization Analytic Tools Consulting Engineering 52

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Without a clear hiring strategy and crisp criteria, interviewers naturally choose candidates most like themselves.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. Below, I’ll walk through the key ingredients of our new plans and pricing strategy, and how we got there.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userzoom

MARCH 28, 2018

Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX. There’s no overall strategy in place.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

BrainMates

APRIL 30, 2018

Clive Lam, Consultant Product Manager at Brainmates. And what’s that strategy, and how does that fit into what problem we’re trying to solve? And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Product Talk

MAY 10, 2023

To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ). ” I think we were also still missing tying that back to the business strategy piece.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Roadmunk

APRIL 3, 2018

As a product consultant and founder of a product school, Melissa has trained over 2,000 PMs across her career. They also get stuck in this because they don’t really have a fully-functioning product management and strategy cadence to figure out what the right thing to build is, and then feed that into their agile development processes.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

The Product Guy

JUNE 18, 2020

The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response. Insights: Synthesizing Insights and Decision Making. I find this consistent in product. About Marvin Mathew.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165