B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.
280 Group
AUGUST 11, 2020
For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. David Nash is a Principal Consultant and Trainer at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm.
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Userzoom
MARCH 28, 2018
Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.
Mixpanel
NOVEMBER 8, 2021
As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Instead, you can focus your customer emails, user experience, and even push notification offers toward getting users to take that one specific action. About Corinna Stukan.
Mind the Product
APRIL 10, 2017
Huge consultancies and one-off consultants have been paid to implement a great manifesto as a repeatable process, not taking the size, stage, growth, culture, and capabilities into consideration. For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well.
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?
Intercom, Inc.
DECEMBER 21, 2021
Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. My first job out of college was with the Boston Consulting Group (BCG) as an individual contributor as well. And I became an excellent individual contributor.
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