The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Customer Success and Support Metrics: Evaluating the resources needed for customer support and success, as these can influence customer satisfaction and retention, thereby impacting CLV.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

Intercom, Inc.

NOVEMBER 11, 2020

Our new report reveals that many companies – across both B2B and B2C – are turning to conversational support to manage high conversation volumes more efficiently and exceed customer expectations. So how exactly are forward-thinking support teams rising to the challenge and thriving in this new era?

Data Visualization 145

Data Visualization Reporting Tools B2C Customer Experience 145

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B vs. B2C marketing. Apple is the best example of a company with B2B marketing and B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. How about B2C products?

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Intercom, Inc.

JULY 26, 2022

In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world. Thus, the use of the term client success as opposed to customer success. What is customer success management?

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

DECEMBER 21, 2022

Key product metrics to track and optimize include Customer Acquisition Cost, Number of Active Users, Time to Value , Feature Usage Rate , Net Promoter Score , Customer Lifetime Value , Customer Retention Rate , Churn Rate, Customer Satisfaction Score, and Monthly Recurring Revenue. Time to Value. Churn Rate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

MARCH 20, 2024

Software licensing models, integral to software monetization, set the conditions for sale and usage, offering choices like one-time buys or subscriptions and possibly limiting user or device numbers. User data analytics with Userpilot.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

JULY 19, 2022

This cohort of users is called ‘High value’ because they bring more revenue to your company or these segment of users are your core users. For some companies, these customers can be B2-B customers, and for some companies, they are B2C.

User Friction 129

User Friction Customer Experience User Testing Customer Feedback 129

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

FEBRUARY 5, 2024

TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. Besides, anything above 30% is regarded as exceptional.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Metrics for SaaS products: Measuring customer satisfaction.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

MARCH 24, 2024

11 User flow examples to inspire you to create your own user flows User flow design depends on your needs. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. The important thing is to understand your users and their needs. Customer support user flow.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Second, expectations are rising for consumer-grade experiences. Read more ?.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). CS teams are struggling with burnout, as they’re being asked to do more with less and deliver on customer expectations. This is where digital customer success (DCS) comes in.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Usersnap

JULY 15, 2020

Interestingly, a surge of VoC (voice of customers) teams can be seen on the horizon. Especially in B2C companies, the strategy and ownership of customer experience clearly has a different value than support and operations. But the work of retaining the customer in a competitive market isn’t over. Tools for CX managers.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 96

Product Research User Testing Customer Experience Reporting Tools 96

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Equip them with resources that highlight customer success value delivery that they can share with leads and active prospects. You’ll want to work to get your partnerships team thinking about customer satisfaction and retention as a metric; today, only 19.3% None of them are groundbreaking!

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Explainability : Trust plays a crucial role in customer satisfaction and retention and overall business success. Nest, Tesla Autopilot.

Artificial Inteligence 99

Artificial Inteligence Reporting Tools Software Review Data Visualization 99

Gainsight

JULY 20, 2022

Demographics: Information about the individual user, such as age, gender, occupation, location, language, or income level. Commonly used in marketing, this may be more relevant for B2C products rather than B2B. . For example, are they a legacy user who joined for an earlier iteration of the product?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Why Customer Empathy Matters. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Companies build products for people.

User Testing 52

User Testing Research Software Feedback Software Product Research 52

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

Feedback Software 118

Feedback Software Events Data Visualization Reporting Tools 118

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The thing I love most about the world of work—or at least, my corner of it?

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The thing I love most about the world of work—or at least, my corner of it?

B2B 52

B2B User Testing Research Software Product Research 52

Mind the Product

OCTOBER 19, 2016

Firstly, product managers should look to own the success of their products, including the commercial and customer satisfaction performance. Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? It’s a question of responsibility:-.

Product Management 84

Product Management Product Manager Technical Review Customer Experience 84

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

APRIL 15, 2019

Some analytics tools work better for mobile, or web or B2C or B2B. The more specialist the more likely they’ll provide easier ways to understand your specific users. You need to be in this tool daily, choose wisely. You want to think about the type of product you have when choosing a tool in this part of the product tool stack.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Intercom, Inc.

DECEMBER 11, 2018

Ronan Ryan, COO, knew that creating a world-class customer experience was crucial to establishing trust in their products. As a result, we’ve seen our customer satisfaction scores increase from 8.8 Assisting customers at this crucial time has increased sales conversion and helped double our revenue.”.

B2C 126

B2C Customer Experience User Testing Product Research 126

Amplitude

NOVEMBER 2, 2018

After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. I had been a Looker customer at Instacart and was blown away by the value of the product—and by its potential.

Data Visualization 50

Data Visualization Analytic Tools Technical Review Product Management 50

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

OCTOBER 15, 2022

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

SEPTEMBER 23, 2021

” And I thought to myself he’s right because doing these customer satisfaction surveys and all that measures history. ” And I thought to myself he’s right because doing these customer satisfaction surveys and all that measures history. On your most recent experience with us, how did you like it?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Intercom, Inc.

NOVEMBER 11, 2021

And by focusing on the paths that help people reach those outcomes, you’ll unlock not only higher customer satisfaction but better conversion and retention rates and, ultimately, revenue. Sometimes, all it takes is providing your customers a spatula so they can convert the mix into actual pancakes. Take pancakes, for example.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254