B2B vs B2C Product Management: 4 Hidden Differences to Know
The Product Coalition
OCTOBER 16, 2023
What hidden differences can we point out about B2B product management compared to a B2C environment? Continue reading on Product Coalition »
Differences between B2B and B2C products
B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.
B2C 
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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user.
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118 Webinars
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Why Product Management for B2B Needs to be Different From B2C
Mind the Product
JUNE 28, 2018
Is there a difference between developing an enterprise and a consumer product? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team. Customer Insights.
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The Role of Data Analytics in B2B vs B2C Product Management
Izenda
JUNE 25, 2020
In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Customer Data. Sales Data.
Differences between B2B and B2C products
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. B2C products on the other hand do not require dedicated hand-holding.
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North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]
Userpilot
OCTOBER 26, 2021
What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.
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Is consolidation of B2B, B2C, and B2E apps a good idea?
The Product Coalition
APRIL 4, 2019
When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. How this consolidation will help — A).
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Product Development Health Check Playbook
The Product Coalition
OCTOBER 5, 2021
Read on for the Product Development Health Check Playbook written by Angus McDonald and Kayla Li. A Product Development Health Check is like a fitness test for your product development practice. An important consideration is to not limit the health check to only one area or aspect of your product development practice.
5 Things I Learned During The Transition From B2B to B2C
The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. to the time it was available for our users to use.
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Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…
The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.
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Why Product Planning for B2B should be different than B2C
The Product Coalition
JULY 17, 2018
Is there a difference between developing a product for enterprise and a consumer? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team. not the product managers.
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How to Incorporate Customer Feedback in the Product Development Process
Usersnap
JULY 21, 2021
An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. By doing so, companies save the time and resources that would otherwise be spent on developing rarely or never used features. Are there any Downsides to Customer-Driven Development?
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The Business Impact of Customer Experience
Alchemer Mobile
DECEMBER 9, 2021
Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like? Product roadmap.
What Is Developer Marketing? [Best Practices & Examples Included]
Userpilot
JUNE 27, 2022
What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?
Podcast: Modern Job Hunt - From PM to Product Director
Mironov Consulting
FEBRUARY 7, 2024
as well the language of development/design (process, analysis, technology) How director roles are different from individual contributors, and which might be the best fit for different folks How B2B/enterprise companies (and therefore product management) is different from B2C companies.
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“Software eating the world” creates a growing need to educate product managers.
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.
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Mastering B2B User Research: Tips and Insights
UX Studio
SEPTEMBER 6, 2023
As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.
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Concept Testing Examples and Methods for SaaS
Userpilot
SEPTEMBER 15, 2023
In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Understand Customer Needs and Optimize the Product Development Process : Concept testing lets you pinpoint exactly what features resonate with your audience. Why is this essential?
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Business Development vs. Product Management
The Product Guy
APRIL 4, 2017
In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Vikas started his career as software developer with Siemens.
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19 Customer Segmentation Examples + How To Segment Customers
Userpilot
APRIL 18, 2024
It allows you to develop more targeted marketing campaigns that cater to each segment’s pain points. Data-driven product development – Evaluating how different users navigate and interact with your product eliminates the guesswork from product development. For instance, let’s say your product is a project management tool.
The State of Customer Experience Report – CX statistics to help you move in the right direction
Usersnap
JULY 1, 2020
It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.
The All-New, Outcome Product Management Course from 280 Group
280 Group
AUGUST 3, 2023
In addition to offering instruction on best product management techniques, the 280 Group Playbook has pre-filled examples to help guide product managers and teams and is offered with the choice of either B2B or B2C examples.
Product Management Journey?—?Developer to Consultant to Product Manager
The Product Coalition
APRIL 2, 2019
Developer to Consultant to Product Manager If you asked me 5 years ago, I didn’t even know what Product Management was. I started off my journey as a UI developer at PayPal Engineering Singapore. These roles gave me opportunities helped me gain exposure on how to develop web applications for users. Product Management Journey?—?Developer
Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management
The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. On the other hand, sales-led companies have the product team receiving more input from sales and success teams concentrating on developing features that facilitate closing significant deals. For example.
How to successfully launch on Product Hunt (when it’s right for your startup)
Lenny Rachitsky
MARCH 5, 2024
B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. And as Rajiv shared with me, “Founders often launch too late. Another prominent example is Air.
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Trailblazing Women in Product Management: Monika Portman, Associate Vice President of Product Management at Cox Automotive.
280 Group
SEPTEMBER 13, 2022
Whether you’re in a B2B space or a B2C space, when working with the end user, always be an advocate for them. But one of my favorite things is watching a customer be delighted by something my team or I developed. Then leverage resources and tools to help you develop in the areas you’re getting feedback on.
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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]
Userpilot
APRIL 7, 2023
B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.
Top App Development Agencies 2018–2019
The Product Coalition
JULY 17, 2018
to find this year’s top app development agencies. After reading a bunch of content from other app development professionals, journalists, tech bloggers and the like, we realized that there are many good companies out there, and that everyone has a different favorite. It develops for Android and iOS, but also for the web.
What is a Customer Profile Template? Steps and Examples
Userpilot
MARCH 21, 2024
The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. Source: Fit Small Business. Source: Smartsheet.
Our Product Design Journey: How We Discovered Air Quality Data Wasn’t Enough
The Product Coalition
FEBRUARY 12, 2021
and so our B2C product design journey began. In addition to product development inspiration, social media helps us to identify the gaps in information out there, and a strategic backbone to our content planning. Today, our air quality app is used by hundreds of thousands each day by users around the world.
S.H.O.P.: Making a Habit of it
Intercom, Inc.
NOVEMBER 12, 2020
So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.
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Virtual reality and your product development process
Mind the Product
NOVEMBER 9, 2016
While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. As we look at what it takes to develop non-gaming VR products, their separation from gaming becomes very important.
Is the Freemium Business Model Right for Your SaaS?
Userpilot
FEBRUARY 12, 2021
Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.
User Testing 98
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Understanding the B2B2C Business Model – Learning from POM’s Success
Usersnap
MARCH 16, 2023
Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.
Insights: Using product analytics to find metrics that predict retention
Mixpanel
NOVEMBER 8, 2021
As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. One great example was a dashboard aggregation product we developed with a client. Suffice it to say I’ve seen the power of data in plenty of contexts.
The Best of Lenny’s Newsletter 2023
Lenny Rachitsky
DECEMBER 12, 2023
. 🎖️ The Best of Lenny’s Newsletter 1.
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There Is No One-Size-Fits-All: Ways to Apply Cloud eCommerce Solutions
The Product Coalition
SEPTEMBER 13, 2022
Nowadays, outsourcing software development services build custom apps for eCommerce landscapes. When developing eCommerce platforms for online shopping, offshore development teams need to consider security issues. Nowadays, firms use outsourcing software development services to integrate cloud computing into eCommerce platforms.
The Evolution of E-commerce: Trends & Statistics in 2022
The Product Coalition
JULY 21, 2022
Many brands are using offshore development teams to build custom apps for their operations and increase sales. Many brands are using offshore development teams to build software applications that support customers to make a purchase online. It has also given birth to many online portals for B2B, B2C, C2C, and C2B.
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158 Get context on live chat conversations fast
Intercom, Inc.
APRIL 30, 2018
If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.
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214 The Importance of Market Segmentation
The Product Bistro
MAY 26, 2016
It is also crucial in new product development. Knowing who buys your products, and what they value allows better targeting of your development effort, and justification for not chasing segments that might not be as fruitful. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.
Marketing 170
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The essence of product management | Christian Idiodi (SVPG)
Lenny Rachitsky
DECEMBER 21, 2023
Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.
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How Animated Videos Can Help Business
The Product Coalition
MAY 24, 2023
What could be better than timely help from a developer without waiting for an operator’s response? At Alconost, we think B2B videos should be as easy to understand as B2C communications. Tutorials are more than just technical tools. Business videos don’t aim to praise the product. Order an animated video for your business!
363: Get better performance by being a product-led organization – with Todd Olson
Product Innovation Educators
DECEMBER 12, 2021
Develop deep empathy for your customer. Make sure the development team understands why you’re building the product. Make sure the development team understands why you’re building the product. The best teams have collaboration between product management, development, and engineering.
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