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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.

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368: An example of engineering a disruptive product – with Konrad Heimpel

Product Innovation Educators

We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We’ve built an app where people can buy and manage their coverage and make claims.

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105
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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217
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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. An engineer could call out an assumption they didn’t believe was true or a designer could question whether the choices they were making (e.g. the placement of text or the use of dialogues) were optimal. “In

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Trailblazing Women in Product Management: Monika Portman, Associate Vice President of Product Management at Cox Automotive.

280 Group

T he exposure to a cross – functional group—engineers, design, marketing , manufacturing — and learning about different aspects of the business was exciting. Whether you’re in a B2B space or a B2C space, when working with the end user, always be an advocate for them. It was such an exciting space that I was sold !