Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. It was very hard for people to follow along because this is a highly visual process, and not everyone is versed in visual tools like FigJam, double diamond frameworks, assumption maps , or storyboards,” says Kelsey.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

The Product Coalition

MARCH 16, 2021

User stories are the smallest unit of work within typical agile frameworks, such as Scrum and Kanban. How User Stories Fit Into Agile Frameworks While user stories themselves remain relatively unchanged depending on your agile approach, they can be used in different ways depending on which framework your teams follow.

User Testing 118

User Testing Agile Customer Experience Certifications 118

The Product Coalition

JUNE 17, 2019

At some point, I discovered a few frameworks out there, but none of them felt like they thoroughly answered the need to account for the key skills of Product Management, particularly those working in the digital arena. Another part of it is whether the Product Manager is working on B2C, B2B, or technical products.

B2C 74

B2C Framework Data Visualization Analytic Tools 74

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Product Management University

MARCH 8, 2018

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. Let’s find all customers who don’t have product X and start promoting it.”. Step Back and Think About What You’re Really Marketing & Selling.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. The success of a Proof of Concept can often mislead the organization to believe that “it is easy”, whereas it often might not. In other cases, regulations might be the way to transform industries.

Startups 143

Startups Fractional CTO Technical Review Software Review 143

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. In a similar way, Digital CS provides a framework for SaaS companies to consistently meet customers where they are—including in the product.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Use the framework highlighted in this post as a guide. Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products.

Customer Experience 152

Customer Experience User Testing Data Visualization Analytic Tools 152

Bain Public

NOVEMBER 21, 2022

At INDUSTRY, you can learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products through webinars, interviews, and scheduled conferences throughout the year. But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same.

Research Software 52

Research Software B2C User Testing Customer Experience 52

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. You might also be interested in: How to Get a Product Management Job at Slack Pinterest: B2C Product-Led Growth Advocates for product-led growth often point to Pinterest as a shining example of how it’s done, and the incredible results you can achieve.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Fearless Product

JULY 10, 2019

Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Fearless Product

JULY 10, 2019

Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Fearless Product

JULY 10, 2019

Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique? Perhaps you've tried the RICE prioritization scorecard, ROI or Cost of Delay frameworks and are still searching for the perfect prioritizing technique?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Intercom, Inc.

NOVEMBER 11, 2021

We’re here to find out more about his new product design framework — they call it Value Paths — for healthy, sustainable growth. Value Paths: a framework for sustainable growth. I’d love to hear about the framework the title is named after. And trying to improve our success rate over time. Addressing a gap.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Indicative

MARCH 12, 2021

A Framework for Driving Product Adoption. Growing adoption rates for your product requires you to follow a clear, effective framework. Here’s the framework they suggest: Analyze your customer and product data to inform your hypothesis. And they developed a scoring system to apply that framework to their entire user base.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? “Process is important.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. I served teachers, students, and administrators, each group with specific product needs and goals. But that was my old job in edtech.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Split

JUNE 6, 2019

At large scale companies – typically B2C companies – this switch evolved into a ramp. The experimentation team at LinkedIn has proposed a useful framework for answering this question. As an aside, this phase was added by me; it is not part of the original LinkedIn framework. Ramping Up. 5 Launch Phases.

User Testing 80

User Testing Customer Experience Feedback Software Customer Feedback 80

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Everyone works really hard, and the success rate is far from 100%. Sounds familiar? Let’s see why it happens. Think about your sales funnel like a pipe.

User Testing 110

User Testing Customer Experience B2B Reference 110

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. People buy your SaaS product to get a specific job done (think JTBD framework): Source: Louis Grenier. Done right, personalization can be absolutely critical for new user activation, engagement and retention.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

The Product Coalition

JULY 21, 2020

Highlight: Ship outcomes, not just features, with the Product Impact Framework 3. This is handy for companies across many industries, but it’s especially useful for startups and B2C SaaS companies. The team writes about all things product management, from product strategy and design, to product roadmaps and team management.

Blog 78

Blog Data Visualization Product Management Product Manager 78

Atomic Spin PM

AUGUST 1, 2019

There are many ways to define the customer, such as developing personas or using the “Jobs to Be Done” framework. In a B2C situation, there are many ways to find user research candidates. It’s also a good idea to define an ideal customer profile that you can keep in mind at each step of the process.

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Atomic Spin PM

AUGUST 1, 2019

There are many ways to define the customer, such as developing personas or using the “Jobs to Be Done” framework. In a B2C situation, there are many ways to find user research candidates. It’s also a good idea to define an ideal customer profile that you can keep in mind at each step of the process.

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. A deep dive into the tools, frameworks and processes used by product managers from top companies. API-driven model API product management is still in its relative infancy.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

The Product Coalition

APRIL 15, 2019

The better tools can be configured to automatically apply your preferred product prioritisation framework to the features you enter. Some analytics tools work better for mobile, or web or B2C or B2B. Tracks request by customer Links features through to initiatives and themes. You need to be in this tool daily, choose wisely.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Andrew Chen

DECEMBER 20, 2016

Note: This is a big topic that’s best addressed with live examples and interactive frameworks. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111

People-First Product Leadership

DECEMBER 4, 2023

Do the points above apply to both B2B and B2C? For organizations that use the OKR (Objectives and Key Results) framework, objectives are the targets set to achieve the goals. The ICP is your priority 0 - e.g. the most important audience for your organization. Are there templates which can help an organization define its strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. In my next post we'll go through the fourth framework Model Market Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

NextBigWhat

SEPTEMBER 5, 2019

As head of product strategy, what framework do you use to decide on the roadmap? Information Gathering One of the advantages of B2B over B2C is that clients are very vocal with their requirements. We follow annual targets in the form of OKRs and quarterly roadmap. Process is largely what I’m describing below.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

Userzoom

DECEMBER 20, 2017

We have a collection of top UX KPIs and a framework to connect UX KPIs to business KPIs published by UX Magazine. Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. I had predicted a growing need for Competitive UX Benchmarks.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Userpilot

JULY 5, 2022

This is the idea underpinning the Continuous Discovery Framework by Teresa Torres. B2C Incremental innovation example- Apple’s iPhone. This is essential for establishing strong relationships with your customers. Discover and map opportunities. Just as the needs of your customers change, so must your product.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Amplitude

FEBRUARY 4, 2019

Every week, our customers in the B2B, B2C, and media industries came to us with questions like: “How does our product’s new, faster search capability affect how often users share content with their colleagues?”. The chart has become one of our new staple tools and an instrumental part of our analysis framework.” Do it in Amplitude.

Data Visualization 61

Data Visualization Customer Experience Analytic Tools Reporting Tools 61