Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. For another example, let’s imagine a product team working on a B2C subscription product.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. Often the senior leadership team thinks they talk about strategy a lot, but the employees under them don’t understand the strategy. 12:41] How can leaders better communicate strategy?

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Chris Butler Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Mind the Product

SEPTEMBER 11, 2017

Focus on Interests, not Positions. This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Asking why?

Product Management 159

Product Management Product Manager B2C Management 159

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Chris Butler Product Management Consultant.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. I couldn’t recommend it higher.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Train everybody–without regard to her future position– hands-on in all value-creating activities of the organization. Start with customer care, and steal from Zappos.

Agile 195

Agile Startups Technical Review Software Review 195

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. I once heard an anecdote about a very young child being told a story about a very old man. In many cases the product goal is the company goal.

Enterprise 140

Enterprise Startups Product Management Product Manager 140

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? As Head of Product, I cover both B2C and B2B technologies. In almost every workplace I’ve worked in, when this symptom persists, leadership would have no choice but to respond with efforts designed to reduce the time spent in standups.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Intercom, Inc.

MARCH 22, 2018

What was it about the company’s position at that time that made decide to deliberately invest in growth? The early days of Eventbrite were much more B2C, so a lot of the classic B2B growth tactics applied for us as well. It’s really core B2C growth tactics, and also some of the B2B. Building a cross-functional team.

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. Despite everything I tried, and the evidence supporting my decision going to the board, the leadership team chose not to pursue it.

Product Management 123

Product Management Product Manager Technical Review Customer Experience 123

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. I think the two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

ProductPlan

OCTOBER 1, 2020

The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance. Agile Leadership Summit. This event may have gotten its start as an ancillary part of the Agile+DevOps Leadership Summit, but for Agile product leaders, this is the main event.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. Effective leadership. Let’s examine this “new” trend… What Does Product-Led Growth Mean? Cross-collaboration.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Are you trying to position yourself for a new product leader job?

Technical Review 40

Technical Review Leadership Product Research B2C 40

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Chris Butler Product Management Consultant.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Product Bookshelf

FEBRUARY 13, 2017

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Positioning and Market segments.

Product Management 81

Product Management Product Manager Management Management 81

ProductPlan

NOVEMBER 2, 2021

Product-led growth (PLG) companies are becoming increasingly commonplace as PLG unlocks distribution advantages that can lower acquisition costs and improve the consumer purchasing experience in b2c and b2b businesses. Gartner reported that 85% of organizations surveyed had adopted or intended to adopt a product-centric delivery model.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. These titles may sound similar, but they encompass different levels of organizational expertise and leadership. They make tactical decisions that directly affect product performance and market positioning. Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Coalition

JUNE 20, 2019

While explaining what is involved with a Technical PM position is beyond the remit of this article , it is important to understand those distinctions that justify a certain interviewing style. While UX and UI are as or even more important than in B2C contexts, its technical systems must be rigorous. Have any comments?

Analytic Tools 77

Analytic Tools User Testing Product Management Product Manager 77

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ As for managing products that incorporate new technologies, it’s a difficult position to be in as a PM. So building this suite of products that we have on the creator side of spotify.”.

User Testing 68

User Testing Data Visualization Analytic Tools Research Software 68

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. Now your pipe is blocked at the second R.

User Testing 118

User Testing Customer Experience B2B Reference 118

Mironov Consulting

FEBRUARY 6, 2020

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. If our credit scoring app for ecommerce vendors is supposed to reduce false positives and reject fewer legitimate purchase, does it take half a year to implement? But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

JUNE 7, 2019

For those who do achieve a position, it helps them keep away potential competitors. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. In a way, you must craft your own way to the position. Of course, this is not necessarily a disadvantage. Have any comments?

Data Visualization 66

Data Visualization Customer Experience Analytic Tools Product Research 66

Userpilot

MARCH 6, 2020

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. Publicis Sapient, for example, has a great Women’s Leadership Network (WLN).

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Gainsight

NOVEMBER 23, 2022

According to their executive leadership, Community is a must-have. Cognite CSMs joked that the community is “taking their job away” (in a positive way!) CS leaders are preparing for a positive impact in tough times. But what I thought was unexpected were the thoughts ready to also make a positive impact on their company.

Feedback Software 52

Feedback Software Technical Review Customer Experience B2C 52

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I

Product Management 52

Product Management Product Manager Branding Leadership 52

Userzoom

DECEMBER 20, 2017

We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50