Remove B2C Remove Positioning Remove Product Marketing Remove Technical Review
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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Quantifying Product/Market Fit

The Product Coalition

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. After five years there, I went to Box.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

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What makes effective decision making so challenging for product managers?

Mind the Product

While marketing and sales teams are stakeholders and involved in achieving the targets, it’s the product manager who is absolutely committed to delivering the revenue, profit and satisfaction targets. Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. After five years there, I went to Box.