Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. Facebook, Airbnb, Uber, etc?—?have

B2C 60

B2C User Testing B2B Product Research 60

280 Group

SEPTEMBER 13, 2022

For our next installment of the Women in Product Management Series, I interviewed Monika Portman, Associate Vice President of Product Management at Cox Automotive. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? .

Automotive 156

Automotive Product Management Product Manager User Testing 156

Product Management Unpacked

JULY 11, 2019

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

Education 217

Education Automotive B2C Product Management 217

NextBigWhat

MAY 20, 2019

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

B2C 75

B2C Startups Management Management 75

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. In both cases, there should be a proper high-level product vision and a product roadmap.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

airfocus

NOVEMBER 20, 2023

Struggling to manage your B2B product effectively? Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. This article will help you pick the right tool to enhance your team productivity.

B2B 52

B2B B2C Product Management Product Manager 52

Lenny Rachitsky

DECEMBER 21, 2023

After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. Finding reference customers is the fastest path to achieving product-market fit.

CTO Coach 66

CTO Coach Product Management Product Manager Product Research 66

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

NOVEMBER 21, 2023

If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

The Product Coalition

JUNE 26, 2022

How Product Managers Can Respond Responding to Feature Requests Customers will always try to suggest features that they think could solve their problem and should be added to the product. When this happens, it’s your job to understand the motivations which led to it. With the power of your team, you can prevent fallacies.

User Testing 124

User Testing Customer Feedback Customer Experience Product Research 124

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.

B2B 187

B2B Strategy B2C Product launches 187

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. It is not necessarily bad to have product managers that already know the market. Jump Markets.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

JANUARY 8, 2018

As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. Measure Religiously.

Data Visualization 122

Data Visualization Analytic Tools Customer Feedback Product Research 122

ProductPlan

FEBRUARY 28, 2023

As IT departments change the way they operate, the role of product management for information technology is becoming much more common inside those areas of companies. Product management in IT can be very similar to product management in other settings, but there are some key differences as well.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B products often have to appeal to many different personas.

Data Visualization 52

Data Visualization User Testing Customer Feedback Reporting Tools 52

The Product Guy

MARCH 11, 2017

Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager, Email Marketing @ WayUp (New York City) Keywords: app, b2c, email, marketing, web [link].

Leadership 60

Leadership B2C Product Management Product Manager 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. It is not necessarily bad to have product managers that already know the market. Jump Markets.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Mironov Consulting

FEBRUARY 7, 2024

I joined Ryan Fetterly's Modern Job Hunt podcast to talk about product management career paths, specifically moving from (individual contributor) product manager to Director/Group Product Manager/Leader.

Airlines 52

Airlines B2C Banking Government 52

Ask Benny

JULY 1, 2019

, Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. It is not necessarily bad to have product managers that already know the market. Jump Markets. Jump Markets.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Why product managers should be working in different markets and expertise and why companies should be looking for such product managers. The same goes for product managers themselves. Jump Markets It is not necessarily bad to have product managers that already know the market.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.

B2B 64

B2B B2C Product Management Product Manager 64

The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. Check out: What is Product Design?

Blog 78

Blog Data Visualization Product Management Product Manager 78

Mind the Product

SEPTEMBER 11, 2017

Recently I picked it up again and started to think about how the lessons of the book applied to product management. Fundamentally, product management is a compromise pursuit. All product managers deal with requests for features. Focus on Interests, not Positions.

Product Management 124

Product Management Product Manager B2C Management 124

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. This means a change in approach for product managers operating in startup and corporate environments. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise 97

Enterprise Startups Customer Experience Product Management 97

ProductPlan

MARCH 19, 2020

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. Product managers (PMs) of every stripe need to understand the powerful influence of AI to both stay competitive in their product role and also ensure that their companies maintain a competitive advantage.

Artificial Inteligence 99

Artificial Inteligence Reporting Tools Software Review Data Visualization 99

airfocus

DECEMBER 2, 2021

Whether B2C or B2B, product management must come up against BigTech, diversity in product management has never been so important, and empathy is the key attribute for product managers to have.

B2C 40

B2C Product Management Product Manager B2B 40

The Product Guy

FEBRUARY 3, 2019

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Jeremy Horn.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

NextBigWhat

NOVEMBER 19, 2019

Ever since Product Management has gone from relative obscurity to greater spotlight over the past decade – owing to the rise of tech companies – there has been confusion about the typical Product Manager’s career path. Current Product Managers, Aspiring Product Managers and Founders.

Product Management 69

Product Management Product Manager B2C Data Visualization 69

Ronke PM

FEBRUARY 10, 2023

Diversity, inclusion, and belonging is product management Global diversity upsurge Intentional hiring of diverse team members Embracing neurodiversity Implementation of inverse mentoring Final thoughts Diversity is ineludible, inevitable, and ineluctable. Again, this is regardless of whether we work on B2B, B2C, or B2D products.

Product Management 52

Product Management Product Manager Customer Experience Management 52

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. User persona example: Product Manager.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98