What’s the Difference Between a B2C vs a B2B Product Manager?
Published in
8 min readApr 6, 2021
Being a Product Manager in the B2B space is not easy. 😮
It’s tough to find customers for interviews, there are multiple users to build for, and your customers takes months to make a purchase decision.
So how do you succeed as a B2B product manager? In this post, I’ll share the differences between a B2C PM vs a B2B PM, what a B2B PM should do, and how you can succeed as a B2B Product Manager.
I hope this will be helpful for those who are on the same journey. Let’s get to it!
