The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback.

User Testing 311

User Testing Product Manager Product Management Customer Feedback 311

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Collect: Gather and listen to feedback to enrich individual customer profiles.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 84

Events Product Research User Testing Product Marketing 84

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

JANUARY 20, 2022

In the race to win a customer’s business, it’s not really about how good your product is – it’s how fast you keep innovating. After all, almost any product or service can be replicated by a competitor. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. “How would you feel if you could no longer use this product?” So I’m going to talk about Product-Market Fit. ” Very disappointed. Transcript.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. You see, when it comes to product strategy, there isn’t a right answer ?—?the Sounds confusing?

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

Intercom, Inc.

MARCH 22, 2018

I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. 👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. This post is now the single best way to find my best stuff across both the newsletter and podcast.

User Testing 113

User Testing B2C Product Research B2B 113

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Intercom, Inc.

MARCH 13, 2019

You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. How to expand your market. Be ruthless.

Marketing 171

Marketing User Testing B2C Enterprise 171

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 60

Events Product Research User Testing Product Marketing 60

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

AUGUST 6, 2023

We asked product leaders how they lead daily standup activities. By Tremis Skeete , for Product Coalition Daily standups — the daily meetings product team members are either excited about or quietly dread. Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday?

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Userpilot

MARCH 21, 2024

Are you selling your product to the right people? Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. How do you even know if you have no clue what your ideal customer looks like?

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Intercom, Inc.

MAY 2, 2019

Product researchers and managers call these realizations of value “aha” moments. They’re key to compelling people to give your product a try. You want to make your product more adoptable by new groups of users. These power users already “get it.”.

User Testing 184

User Testing Customer Experience Customer Feedback B2C 184

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. for example, simplifying the registration process in B2C or better lead qualification in B2B.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Marketing needs to know exactly who the target audience is and what value proposition to talk about. No product serves everyone. what is important for you about the product’?—?features

Product Strategy 130

Product Strategy Strategy User Testing Product Research 130

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. In this article, I’ll show you how my team and I approach product rollouts at Mixpanel in four major stages—and why no step should go skipped.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52