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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing. Meet our continuous discovery champion, Teeba Alkhudairi.
Desirable difficulties in B2B and B2Cproduct design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. This idea is echoed in education research. How much does the ball cost?
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
Finally, your SaaS mobile app is live! If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
How I landed a Product Designer role in 2 applications. I had seen the layoffs, the astronomical applicant counts, and the barrage of pessimistic takes about the state of product design all over LinkedIn. So I dont want to act like I have a magic bullet solution that will work in every circumstance.
No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., streamline conversion in a new product), Increase existing business (i.e, improve retention in existing product), Increase shareholder value.
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedbackloop has a minimum of four stages. The feedbackloop process is.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. Do you have a Product in Practice story you’d like to share?
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. It is a good tool to have and can be used over and over again. .
In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.
It might be the same core product, but it’s a completely different strategy. In 2019 research firm IDC found them to deliver 869% ROI (??) along with time savings and higher productivity. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role.
Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.
Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. “How are support teams adapting to this new uncertain reality?”
Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.
Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. Buying a new solution.
Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.
Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. Creating frequent touch points with customers is one of the core tenets of continuous discovery. Don’t just talk to small companies if your products serve small, medium, and large companies. Tweet This.
What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.
In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI researchtools. Let’s dive in and navigate the future of research together!
Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?
Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. 79% of customer support leaders aren’t sure they have the right tools to manage their online chat conversations. That’s an incredible statistic – but how can these benefits be realized?
In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Rapid Prototyping”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People. Signup to be a Mentor Today!
Quick context information: this tool?—?Cockpit?—?only After meticulous productdiscovery, we were aware of what features we had to build to increase the value proposition of the web-app. the answer was clear, not having polished distribution channels would be the killer of the product. I have helped them to do it.
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time.
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.
What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.
Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. This gives each platform a unique twist and makes each replatforming project unlike any other.
The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your productdiscovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. Curious to see it in action? resource section to get access!
Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor.
Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.
We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails.
When we founded BreezoMeter, many businesses and governments were not ready to answer the public demand for solutions that protected them from harmful air quality. As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and how did we do it?
Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. The time to apply. Make support easily accessible.
For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).
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