Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Product Talk
FEBRUARY 2, 2022
During Ellen’s eight years at Orion Labs, she’s seen a lot of change, both in terms of the company’s evolution from B2C to B2B as well as in her own understanding and adoption of continuous discovery practices. Ellen says they examined different risks and things they’d have to test out. This was a major win for Ellen. Tweet This.
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The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.
The Product Coalition
NOVEMBER 14, 2023
We’re a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what I’m looking for. Here’s what I look for: 1.
Product Talk
OCTOBER 11, 2023
Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.
Centercode
DECEMBER 28, 2022
Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.
Mixpanel
APRIL 18, 2024
For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.
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