The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Userpilot

NOVEMBER 21, 2023

Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The catch is that without a clear vision, you have no way to effectively filter and prioritize opportunities.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 31, 2022

The first deals that you are going to secure are likely to be much more on relationship and vision than on a working product (or you shape the product together with your design partners as you go, in a later stage). If you are going for product-led growth, take into account that initially you wouldn’t be able to convert anyone.

User Testing 133

User Testing Product Marketing Marketing Customer Experience 133

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. “It is about the people, and vision and purpose and work, in that order. Learn that it is about the people, and vision and purpose and work, in that order.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Naming 52

Naming Branding B2C User Testing 52

Userzoom

APRIL 21, 2020

What is the future vision for UX? So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I work on both strategic and tactical projects. Where does UX fit into the digital business?

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The child was asked to imagine what this octogenarian would look like.

Enterprise 94

Enterprise Startups Customer Experience Product Management 94

Userpilot

JULY 30, 2021

They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C). At the heart of it, a product manager is responsible for defining a product’s vision and the strategy for achieving that vision. Communicate product strategy and product vision.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Furthermore, they share product vision, strategy, customer and business value, metrics, and data, which help user experience partners find creative solutions to problems. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Gainsight

DECEMBER 23, 2019

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. But what made it a little bit more interesting is the idea that in B2B, which most companies on this call probably are, the customer experience is significantly behind B2C. So in the B2C world, everyone wants to capture a customer’s feedback.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

The Product Coalition

JUNE 7, 2019

This means, roughly, “I will fulfill my product vision, but I’m not talking to customers”. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. On B2C you need to use a “bazooka” : bring in a lot of customers and make sure that you keep them in.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

UX Planet

FEBRUARY 1, 2024

UX User Personas: B2B Vs B2C For enterprise UX personas (B2B), the focus is often on the functional role, job responsibilities, and the organizational goals of the users. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Don’t let today’s metrics hold back your vision. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

FEBRUARY 5, 2023

This not only requires a strong vision, or what the more cynical would call childish naivety. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model. . — EL-P To reach that point, he went through hell and back.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Once engineers begin bringing the vision to life, things become more clinical and impersonal. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Mind the Product

APRIL 10, 2017

It’s time to change all that by aligning teams for direct connection to a shared mission/vision and the strategy it serves. For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. Knowing your customer is everything.

Agile 194

Agile Research Software Product Research Customer Experience 194

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. And with this customer feedback alongside agile product design, we enabled the development team to bring 120WaterAudit’s product vision to life.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Radical Product

NOVEMBER 30, 2018

Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. Trying to simply improve on metrics, whether or not they align with your vision and strategy, leads to a product disease we call “hypermetricemia”. The biggest symptom?

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ It’s changed quite a bit and it’s increasingly becoming people who can communicate and get teams excited about a vision while working across the organization.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

B2B Product Management

DECEMBER 6, 2016

You identify the target market, the market size, you build out the initial vision of the product. The product development should happen as per the market requirements, which is why when it comes to the product vision, the roadmap and the requirements, both inbound and outbound PMs are stakeholders and should be aligned.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

NextBigWhat

SEPTEMBER 5, 2019

Information Gathering One of the advantages of B2B over B2C is that clients are very vocal with their requirements. Things like vision, customers, features etc. Process is largely what I’m describing below. It’s tough to cover all the nuances on the go but I’ll call out some key aspects. since they are client facing.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

ProductPlan

FEBRUARY 28, 2023

For example, if you work in financial services and your product is online banking, your responsibilities will be very similar to a product manager working in a B2C tech company.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Product Bookshelf

FEBRUARY 13, 2017

The product manager is responsible for overall product success, is the central point for all aspects of the product, holds the vision and strategy, owns the whole product, produces the roadmap and requirements, and leads the team. The buck stops with the product manager. You pick what’s right for your product, company, and customers.

Product Management 81

Product Management Product Manager Management Management 81

Mind the Product

JANUARY 22, 2018

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Product thinking is absolutely needed when it comes to setting a vision and looking at the platform from a wide range of stakeholders. Three key Recommendations.

Research Software 110

Research Software Reporting Tools Weak Development Team Product Research 110

Revulytics

OCTOBER 30, 2019

You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy. I was head of the product team for Apple Maps for four years, and our vision is probably fairly obvious: we wanted Apple ecosystem customers to be able to seamlessly explore and navigate the world.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ It’s changed quite a bit and it’s increasingly becoming people who can communicate and get teams excited about a vision while working across the organization.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated. Early businesses can unravel very quickly when they don’t have that vision clearly articulated, or everyone’s not on the same page on that vision.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Product Innovation Educators

AUGUST 14, 2023

 He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Melissa Perri

MAY 5, 2016

This team was still releasing components in small batches, but those batches were complete with beautiful design and a more holistic vision. This is why it’s so important for teams to experiment, whether they are B2B or B2C. Moving away from Product Experiments to the next phase is not an excuse to stop measuring.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

The Product Guy

APRIL 4, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

When digging into a new challenge, he starts by establishing a long range product vision, then ruthlessly prioritizes opportunities and features to find the sweet spot between customer needs and business strategy. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

FEBRUARY 6, 2020

When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We Turning a sales objection into a unique differentiator.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243