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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. billion people worldwide were expected to use mobile banking appsup from 2.7

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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

Meet the Continuous Discovery Champion, Teeba Teeba’s career so far has included four years in non-product roles, four years as a business owner, and four years working in fintech/banking product roles. Meet our continuous discovery champion, Teeba Alkhudairi. Teeba recently joined Lightspeed Commerce as a Senior Product Manager.

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How Banks Are Winning with AI and Automated Machine Learning

Banks have always relied on predictions to make their decisions. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

I was at dinner last night and this came up where a number of consultants were sharing about how we work with teams and one was a bank and they said they weren’t allowed to talk to their customers. We were like, yes, but everybody you know banks. It turns out the way you bank is probably really similar to the way that I bank.

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Session Recordings 101: Definition, Use Cases, and Best Practices

Userpilot

Imagine you’re building accounting software, and you’ve just launched a new feature, automated bank reconciliation. In your session replays, it hides sensitive data like passwords, bank details, and addresses. The thing is, not all of them are relevant in a particular context. The best part?

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Data Science Fails: Building AI You Can Trust

AI has the power to transform countless industries — including the healthcare, banking, insurance, and public service sectors, to name just a few — by introducing new efficiencies and revealing new opportunities for companies to solve problems.

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How Banks Are Winning with AI and Automated Machine Learning

Banks have always relied on predictions to make their decisions. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics.

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Personalization: The Key to Success for Financial Services Product Managers

But many banking and financial services companies are falling behind on their retail, media, and technology counterparts when it comes to product personalization. Rapid technological advances & high consumer expectations have changed the game for financial institution products. Listen up, Product Managers!

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Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

By understanding the latest threats and their solutions, you can come out of this crisis stronger than ever--without breaking the bank. As technology leaders, it's time to rethink some of your product security strategy. We are excited to be joined by a CTO who is an expert in pragmatic choices around security.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Once the general service rep hands you off, you're transferred to every department known to man.