This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Wheres the brand identity? It ultimately changes how we think about financial services.
Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. According to Quanti research , by the end of 2024, 3.6
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.
More accurate and actionable insights Relying on just one feedback channel (like post-purchase surveys) can lead to biased or incomplete data. Others are more likely to respond to in-app surveys, providing quick feedback within the platform they use most. annually, compared to 3.4%
The seven “magic lenses” for choosing between multiple product ideas 6. The “note and vote” technique that eliminates groupthink and gets honest answers from your colleagues 5. The biggest mistake engineers make when building with AI tools 7.
A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. At the same time, a J.D. Source: J.D.
Many product teams dont truly understand their app user journey. To help, I broke down real apps step-by-step to uncover what works (and what doesnt) at every stage of the journey, from first discovery to long-term loyalty. Tie design, engineering, and marketing research to real user behavior. Ive felt that sting.
When interviewing at Discord, you might run into mention of Wumpus, a fun character and mascot of the Discord brand. Discord Product Manager Interview Guide Discord Interview Process At Discord , interviews usually include three stages, with five screens within the last stage. Product management Improve Discord.
This year, the world-renowned market research company Gartner recognized the Customer Success space in a way it never has beforeand we couldnt be more excited for this defining moment in the CS movement. So, no matter your industry, its no longer enough to just deliver a product. and/or its affiliates in the U.S.
We’re happy to be doing this again as a as a co-branded initiative because business acumen has become so incredibly pronounced. Some of you also know me through some of the books I’ve written, namely Product Manager’s Desk Reference, Business Acumen Handbook, and so on. I do a lot of research.
It’s easy to think you already do continuous productdiscovery. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Hypothesis Testing.
You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!
While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?
Subcategories for Finance Apps: Fintech, Banking, Insurance. “Why do people like mobile banking? The Finance apps from our research are separated in three subcategories: Fintech (credit score, mortgage, stocks and bonds, loan consolidation, etc.), And consumers were eager to share their feedback. Popular phrases.
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution. Apptentive.
Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. Step One: Do Niche and ProductResearch When selling products, it is important to have a complete plan of action.
Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.
Another challenge comes with the unique loyalty customers feel towards their financial institutions and banks. You might see hundreds or thousands of new installs every day, but the true test of a quality app is how many of those customers become engaged and profitable? Increasing customer retention.
In the banking and financial industry , the best place to gather customer feedback is typically in the app stores. However, this feedback is hard to aggregate, analyze, and act upon — especially when ratings and reviews can’t be tied back to individual people. ” – Jason Pace, Senior Product Manager at Alkami.
When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” . So unlike shopping or banking, there isn’t yet a strong set of user preconceptions about the digital experience. To test our hypotheses, we conducted user research.
The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Unfortunately, Tristan still had to handle charges on cards from two other banks. 54% of consumers will try a new brand for a better service experience.
Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. What is a remote unmoderated research? Remote unmoderated research is a method for testing websites, prototypes and mobile applications using a software tool.
In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. 40% of banking customers are willing to leave their provider for a better digital experience alone! The first step to meeting these expectations is assessing your current experience.
Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.).
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey , the majority of banks and credit unions offer mobile banking apps—and they are wildly popular.
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Core mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.
Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. The plan was to build a low-cost Minimum Viable Product (MVP) to validate the idea of social payments before adding any resources.
So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? Reading papers about how Google or IBM build their ML products, it’s easy to think only the very largest companies can afford to productize machine learning.
How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. How can using the customer experience journey help you make better products? How can using the customer experience journey help you make better products?
A couple of weeks ago myself and some of my team sat down to talk about how we could attract some of the best people around to join our Product team. If you’re a product person, then you’re one of us, we understand you. Our VP Product worked as a PM, a Designer and a Researcher in his career. At Intercom.
As a leading product design company with over 10 years of field experience, we share our list of top product design companies to look at in 2021. It contains everything you need to know to evaluate, compare, and pick the most suitable product design partner for your business. What you can do to improve your product’s design.
A feature feedbacksurvey template makes the feedback process easier. It will help generate quality feedback and enhance your product experience without your product team having to second-guess what they’re doing. New feature survey for feedback on specific product features after launch.
Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.
Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Probably, you look for a research-based recommendation of a reliable app development service provider too. If yes, you are definitely in the right place!
Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. Accessibility and Your Product. Introduction.
I’ve always encouraged my product teams to focus on building products and experiences that are Valuable, Useable and Feasible (ever since I read the book ‘Inspired’ by Marty Cagan ). Social Media and Brand Reputation. Customers complain and this can be especially damaging to our brand and reputation.
Our theme this year was on the democratisation of UX, with our speakers discussing how they spread user research education and insights throughout their organisations, and all the successes and challenges they’ve encountered. I took about 13, 14 of our UXers up to UserZoom HQ to be trained on how to use the basic usability testing tool.
Going further is the idea of Phygital , the inseparable physical and digital worlds where all brand experiences lie. Or what if you wanted to check the status of your white labeled credit card not with the issuing bank, but with the label? This includes custom flows, multicurrency and branding. A little scary.)
Photo by Microsoft Edge on Unsplash Essential Steps to Start your own Business Starting your own business requires a lot of planning and research about the company, market trends, products, and other things. The product or services you provide should have a uniqueness that differentiates your business from others.
We’re fortunate to work with a broad range of customers, many of whom have put their products and platforms to use to fight against COVID-19. These companies have helped teachers lead productive and accessible remote classrooms so that their students can still get the best education possible.
In the race to win a customer’s business, it’s not really about how good your product is – it’s how fast you keep innovating. After all, almost any product or service can be replicated by a competitor. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.
Georgie Smallwood has a lot to say about the different ways that product management is practised around the world. In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. What are we going to skip over?’.”.
Let customer feedback drive your product roadmap. With mobile banking, the branch experience has become secondary to the digital experience, largely thanks to mobile apps. In many ways, the shift towards digital makes gathering feedback from customers easier—but only if you ask for it correctly.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content