280 Group
NOVEMBER 15, 2018
“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. And it was right in my customer’s target markets.
Intercom, Inc.
APRIL 17, 2018
While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller.
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Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?
Intercom, Inc.
MARCH 21, 2018
No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.
Alchemer Mobile
APRIL 7, 2021
Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.). Finance brands were generally spared by the marketplace shakeup of 2020.
Userpilot
NOVEMBER 16, 2022
B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.
Product Management University
MAY 11, 2020
Two products, two markets, two sets of users, two sets of priorities, etc. The end result is a portfolio of industry specific solutions that your target customers perceive as higher value, e.g., payment processing solutions for retailers, data security solutions for banks, etc. Enter product management into the equation.
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