Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.
280 Group
FEBRUARY 16, 2022
For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. I’ve been in commercial banking for 30 years and , specifically , in treasury management for over 25 years. How did you get into product management? Any lessons learned along the way?
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280 Group
APRIL 13, 2023
The 5 forces are: competition in the industry potential of new entrants into the industry power of suppliers power of customers the threat of substitute products For the remainder of this article, let’s imagine we’re a new PM in a challenger bank. Immediately, we see the top 3 challenger banks are European.
Product Management University
APRIL 17, 2024
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.
280 Group
JULY 26, 2021
According to Flexera, 54% of companies worldwide are prioritizing digital transformation, and Grandview Research projects the global digital transformation market size will reach $400.34 McKinsey/Finalta found that banks are generating 65% of sales through digital channels in 2019, up from 36% only three years earlier. billion in 2021.
Alchemer Mobile
APRIL 7, 2021
Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.). Finance brands were generally spared by the marketplace shakeup of 2020.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.
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