280 Group
FEBRUARY 16, 2022
For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. I’ve been in commercial banking for 30 years and , specifically , in treasury management for over 25 years. How did you get into product management? Any lessons learned along the way?
Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.
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280 Group
APRIL 13, 2023
The 5 forces are: competition in the industry potential of new entrants into the industry power of suppliers power of customers the threat of substitute products For the remainder of this article, let’s imagine we’re a new PM in a challenger bank. Immediately, we see the top 3 challenger banks are European.
Product Management University
APRIL 17, 2024
Look at your revenue from last year and determine the vertical market segments (retail, healthcare, banking, etc.) The goal here is to first understand your current sweet spots so that strategically, you’re always playing from a position of strength. The more relevant your positioning, the more value your products have in their eyes.
UX Studio: Product Management
OCTOBER 9, 2021
A UX researcher at the largest Hungarian bank. Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. The post The positive effects of the pandemic on UXR appeared first on UX Studio. Luckily, I was wrong.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
280 Group
JULY 26, 2021
Paperless and mobile banking, touchless payments, the proliferation and increasing popularity of cash apps, and data-driven fraud prevention are all capabilities that hinge on the ability to digitally transform and adopt innovative technologies. consumers use mobile banking apps, and 80% of them use mobile as their primary banking channel.
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