Top 8 Promotional Methods for Your Products in 2021
As marketing techniques are evolving every day, you might think that there are different options when it comes to promotional methods. However, it becomes tough to find out, which is effective and will work for your business. Above all, the cost is one of the significant factors since you will always want to choose a minimal-invasive yet effective method. Here are eight promotional methods that you can use for your products this year.
Pre-launch giveaway
If you want to sell your products, then create a feeling of both expectations as well as excitement amongst the customers. Make sure to do this before the product launches since it will attract many customers.
Pre-launch giveaway is one of the best techniques. Alternatively, you can arrange for pre-launch contests. In return, you can give away the products to the lucky customers who took part in the contest. Some of the common contest ideas include Instagram contests, Facebook contests, etc.
No matter which option you are choosing, make sure to plan for such an idea that will make your product viral. If you want, you can even plan for social media challenges.
Podcast marketing
Another great way to introduce your product to the audience is through Podcast marketing. A large number of users are regular listeners of podcasts, and thus that can work to your advantage. You can make use of podcast tools to effectively market your product and get it across to your niche audience. You can use podcast tools like Anchor to record & upload your podcast on all major listening apps. The plus point with Anchor is that it is free.
Even Podcasts are a great way to boost up page rankings. When any brand or its founder is featured on the Podcast, it contributes to the SEO, boosting the brand’s ranking. A significant benefit you get with Podcast marketing is — that brands often neglect podcast marketing tools.
In contrast, the users listening to podcasts are in millions, giving you space to do something unique from your competitors & stand out from the crowd. Additionally, the population worldwide prefers listening over reading. This is where podcast tools for marketing your product can be a great way to reach out to your target audience.
Enhance the organic visibility
Enhancing your organic visibility means, you have to work on SEO. It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product.
This is undoubtedly one of the best ideas instead of beginning from square one. However, you have to keep in mind focusing on information that will turn out to be useful for them. For example, work on the keywords.
When it comes to the keywords, focus on what users will search with on search engines. Accordingly, you have to frame the keywords. Next comes the meta-descriptions, which is the short and relevant summary of your webpage. You have to make them attractive and catchy.
Social media contests can be a great idea
Social media are not only exciting but also one of the effective ways of connecting with your customers. As a result, you will be able to bring more followers to your brand and your business will grow.
For example, Facebook contests bringers almost 34% of customers on every campaign. Even, it is a great idea to work on the poor organic reach. When it comes to positioning, the social media contest winners should be the first ones to try your product.
Moreover, you must make sure to announce the contest on every marketing channel you are using. For example, paid ads, newsletters, websites, etc. Also, it is better if you put your business in front of the new customers since it is one of the exciting ways of connecting.
Use email marketing
Email marketing is yet another effective way of product promotion. Almost 82% of the consumers daily check emails from businesses. Besides, about v76% of the email subscribers buy products from email marketing messages.
Therefore, email is no doubt one of the best product promotion tools since you can spread the word through it. Regarding product promotional methods, you can learn from here. Moreover, you can convince subscribers to sign up by offering exciting incentives in return.
If you want, you can even arrange for email campaigns, especially for your product promotion. Alternatively, you can focus your product theme on the next email newsletter.
Upload a blog post
Writing a blog post for the new product is undoubtedly one of the best ways to highlight the details as well as the features of the product. Even you can include a landing page link in the blog. Alternatively, at the end of the blog, adding a CTA will force the customers to at once jump to the product benefits.
Plan for an event
Events always attract thousands of customers as the interested ones always remain excited about the services or the launches. As a result, you will be able to engage with the customers personally and win their hearts.
Although the events do not have to be fancy and well-organized. Opt for a simple and open house session, especially for skincare or food products. This will automatically attract thousands of customers.
Work on the website speed
This is more like a trick than a promotional method. When launching any new product, your business website must work properly. After all, a slow website that takes a lot of time to load is no doubt frustrating.
Moreover, if the customers have to wait, they will automatically switch to other websites and invest in other products of the same genre.
Hence, there are plenty of ways to promote any service or product. However, everything depends on the channels you choose and the target audience that you want to focus on.
Photo by Leon on Unsplash
