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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees.

Alchemer Mobile

When customers don’t hear back from organizations after sharing requested feedback, it destroys relationships, brand, and trust,” said Alchemer CEO David Roberts. Alchemer Workflow helps brands visualize and build continually closing feedback loops. To read Alchemer CEO David Roberts’ blog, click here.

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The Power of the Product Lifecycle: A Look at the 4 Key Stages of the PLC

280 Group

In this blog post, we’ll examine the 4-phased PLC in detail, including the market conditions for each stage and how you can use the PLC to make better decisions about your product pricing, channel and marketing strategy, and product portfolio mix. . As a result, you may find you suddenly have more competition for market share.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Analyzing user behavior can help you understand how users perceive your product and brand. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Personalized experiences are becoming the industry standard 71% of consumers expect personalization from brands.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

So the thing that I started doing was writing blog posts for Mode’s corporate blog. The very first blog post was a blog post about Miley Cyrus, one of those “data-driven looks at pop culture” things, kind of like what FiveThirtyEight did for a while. They helped us establish a brand, and brand matters.”