Miro

MARCH 20, 2019

Barbra Gago on rebranding a hypergrowth startupInvesting in brand–and re-branding–can result in long-term, exponential returns for a company. The post Miro CMO Barbra Gago on rebranding a hypergrowth startup appeared first on MiroBlog | A blog by Miro.

Startups 48

Startups Branding Blog 48

Andrew Chen

FEBRUARY 26, 2024

Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. I started a real/professional blog at the beginning of 2007 on the Blogger platform and initially, I got writers block because I was trying to come up with amazing and grandiose ideas that I would share with the world. Thank you!)

User Testing 123

User Testing Customer Experience Blog Events 123

Bain Public

MAY 29, 2020

It is a known fact that startups which are accompanied or coached, view their chances of success as being much higher compared to those that are not. of accompanied startups assess their chances of survival as strong, especially during the current uncertain climate. of startups rate their chances of survival as high, 13.5%

CTO Coach 52

CTO Coach Research Software Feedback Software Startups 52

Intercom, Inc.

AUGUST 14, 2018

Lots of startups approach content production as something that can be done in the founders’ “spare time” – at weekends or evenings. Although that was before the internet ate their advertising revenues – but that’s a post for another blog and another day). How can I build a brand for my software company?

Events 182

Events Article Blog Technical Review 182

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mind the Product

APRIL 7, 2020

Follow Roman on LinkedIn and Twitter, or check out his website and blog. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Being empathetic.

Feedback Software 173

Feedback Software Leadership Product Research Technical Review 173

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

User Testing 98

User Testing Research Software Branding Workshop 98

The Product Guy

DECEMBER 15, 2019

He co-founded a Machine Learning technology startup and served as CPO / VP of Product at intu plc (FTSE 100), Selligent Marketing Cloud, Epica.ai Drew has 20 years of experience working with companies, from startups to Fortune 500s, to help conceive of and build digital products to succeed in the marketplace. iFundWomen / Maya Brooks.

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

MARCH 16, 2023

However, the Basic package has strict limitations like only 1 user seat and no custom branding. You can fully customize all creations to reflect your company’s branding. UserGuiding Basic plan The Basic plan is an ideal package for SMBs and startups. UserGuiding’s pricing plans. It also offers 5 customizable themes.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

SEPTEMBER 8, 2021

Top fashion brands work with these influencers because they believe that a woman of any age must be able to find herself in the pages of a magazine. Besides being famous for her blogging and modeling, Lyn is also known as a professor at the Graduate School of Social Service at Fordham University.

Marketing 146

Marketing Magazine Branding Messaging 146

Userpilot

SEPTEMBER 12, 2022

Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Mind the Product

APRIL 28, 2020

Find out more about Emily’s work , or follow her blog , on Twitter or LinkedIn. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Product Research 128

Product Research Feedback Software Technical Review Entertainment 128

Mind the Product

MARCH 24, 2020

Roisi’s blog post about intrusive thoughts. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Airbnb: Racism , Gentrification.

Product Research 132

Product Research User Testing Testing Customer Experience 132

NextBigWhat

JUNE 22, 2021

I’ve helped 750+ startup founders. Then build a startup to solve it.” I’ll start by defining what a good startup idea looks like to me. Btw, some people say startups must be “10x better to succeed.” So takeaway number one is that new infrastructure spawns startups. But, we’re not done.

Research Software 80

Research Software Startups Entertainment Framework 80

Intercom, Inc.

DECEMBER 19, 2018

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. The best of the blog. Significant digits: 240 blog posts, 18 videos. We killed the blog.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Mironov Consulting

JUNE 16, 2022

 I don’t know how long it will last, or how deep it will go, but over the last few weeks many companies announced staff cuts or closed startups.  I quit my third startup on Sept 1st, 2001, in a very hot tech moment. hence my blog, started that year.) We’re going through another tech pullback.  I

Startups 59

Startups Naming Positioning Branding 59

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Department of Product

OCTOBER 12, 2023

The founder of spreadsheet startup Equals says the answer for his product is a firm no. Space OS, from Berlin-based startup Deta, thinks there’s a better way to run your desktop’s operating system. The Department of Product Briefing ←All newsletter briefings Hi product people ?, Rich Holmes here.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Data Visualization 52

The Accidental Product Manager

MAY 23, 2022

a controversial startup whose sleek, nicotine-packed vaporizers have fueled a surge in the e-cigarette market. A cautionary note for the Altria product managers is that youth use of e-cigarettes jumped 78% between 2017 and 2018 — to one out of every five high-school students — thanks largely to the popularity of the Juul brand.

Product Management 65

Product Management Product Manager Management Management 65

The Accidental Product Manager

APRIL 1, 2019

They especially like startup firms that may have gotten their start online but are now looking to expand into physical stores now that they have gotten both customers and brand recognition. The real estate value of the mall will increase if a mall product manager is able to get the newest, most interesting, and most unique brands.

Product Management 101

Product Management Product Manager Branding Management 101

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

JUNE 3, 2022

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools. Other kinds of useful product marketing resources include books, podcasts, and blogs just like Userpilot’s.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

The Accidental Product Manager

AUGUST 22, 2022

Grocery product managers are relying on their own proprietary research to decide how and where to shelve certain products, rather than relying on companies that sell well-known brands to tell them what to put on what shelf at what price. They have been looking at customer loyalty metrics to assess how folks engage with brands.

User Testing 65

User Testing Product Management Product Manager Data Visualization 65

Intercom, Inc.

APRIL 13, 2018

consumers who receive branded SMS texts go on to make direct purchases. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role. For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

The Product Cafe

SEPTEMBER 12, 2023

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. As someone who avidly follows numerous product coaches on LinkedIn and their insightful blogs, I can tell you - the most captivating ones have their unique sparkle!

User Testing 52

User Testing Customer Feedback Product Research Feedback Software 52

The Accidental Product Manager

OCTOBER 17, 2022

Despite the vast reach of Amazon’s marketplace, as a product manager you may realize that if you’re trying to build something such as a brand or a relationship with your customers, Amazon’s may not be the best place. Product managers are not alone in feeling this way – some major brands such as Nike Inc. and Flexe Inc.

Advertising 65

Advertising Customer Experience Product Management Product Manager 65

NextBigWhat

JUNE 21, 2021

Here’s how I’ve built an audience across channels and grown my startups from 0 to $2 million revenues. People connect with people, not with lifeless entities or brands. (2/11) Publish & distribute your newsletter like a blog. Company, brand or product accounts don’t work. Send them a welcome email ?

Customer Experience 52

Customer Experience Blog Branding Framework 52

freshtrax

JANUARY 31, 2021

Given the fact released in March 2020 and developed by a startup in Silicon Valley, it seemed a bit bizarre that tons of users on the other side of the globe all of the sudden started using it, posting screenshots, and boasting that they’ve got more invites available. The “Silicon Valley” brand still exits.

Reporting Tools 119

Reporting Tools Entertainment Customer Experience Startups 119

The Product Coalition

SEPTEMBER 29, 2020

You could be a lone PM in a tiny startup with no Product Management team, meaning that you only report to the CEO, or maybe a CTO. Think about your personal brand Everything you do as say, especially in front of the people you work with day-to-day, affects their opinion of you. Be a keeper of the vision. Looking for a good read?

Product Management 186

Product Management Product Manager Data Visualization Weak Development Team 186

The Accidental Product Manager

DECEMBER 16, 2019

General Mills product managers are looking for new product ideas at startups Image Credit: Mike Mozart. At the same time the market is now being flooded with challenger brands. E-commerce growth is starting to make it easier for the challenger brands to find their way directly into customer homes.

Product Management 86

Product Management Product Manager Management Management 86

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. If you’re an early-stage startup on a very tight budget (under $100 per month) the options for you include: Intercom, Userguiding and Product Fruits. And these posts are literally not helping anyone.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

NOVEMBER 17, 2021

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. Back then, he had no idea that the blog would become a primary customer acquisition channel for a product he would launch in the future.

Customer Experience 97

Customer Experience User Friction Enterprise Document 97

Intercom, Inc.

APRIL 18, 2019

Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Why do most startups fail? So too has Gainsight’s revenue.

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

APRIL 8, 2021

a high-growth bootstrapped startup – you will know the pain of not always being *able* to make the best design decisions. UX debt affects high-growth SaaS companies in industries where time-to-market is mission-critical and bootstrapped startups without a design team most. A startup founder who wished to remain anonymous).

Research Software 98

Research Software Feedback Software UX Weak Development Team 98

The Accidental Product Manager

MARCH 8, 2021

The leader in this market category was a brand called LaCroix. At the same time, startups and a number of private label seltzer brands have shown up. The competing brand, Bubly in the same time period has surged to 9.4% What has attracted customers to the LaCroix brand has been their fanciful flavors.

Product Management 73

Product Management Product Manager User Testing Management 73