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Building a Successful Growth Marketing Framework for SaaS

Userpilot

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

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A Complete Guide to Conversion Path Marketing

Userpilot

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

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A New Era and a New Framework

Dear Strategy

So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? And it also resulted in me pretty much giving up on the podcast because I had neither the time nor the inspiration to write blog posts for each and every episode. Now what about the new framework? Cue evil laugh].

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Trailblazing Women in Product Management: Xochitl Javier, Director, Product Management & Strategic Marketing at Thermo Fisher Scientific

280 Group

For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. The team helped launch products to the market and I thought it was fascinating. How did you get into product management?

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Using the RACE Framework to Drive Conversion for Your SaaS

Userpilot

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

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Product Analytics Framework: A Guide for SaaS Companies

Userpilot

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Trend analysis tracks patterns and trends in user behavior, preferences, and market dynamics.

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Jobs-to-Be-Done Template: Framework and Examples

Userpilot

So let’s go over the basic concepts first, and then see how you can use these templates to grow your business: TL;DR The Jobs-to-be-done framework is a method for developing products. What is the jobs-to-be-done framework? The jobs-to-be-done framework is a method for developing products.