Userpilot

JULY 5, 2022

HubSpot Academy’s Inbound Marketing Course. If you’re looking to learn more about the business side of SaaS, you’ll want to check out HubSpot’s course on inbound marketing. This course focuses on creating and executing an inbound marketing strategy by researching, creating buyer personas, and modifying the acquired results.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. For example, the content team publishes in their blog daily articles on various aspects of SEO, SEM, PPC, and content marketing. Content marketing isn’t limited to blog posts.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. So, let’s give that a whirl. You can still find that article by clicking here.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. The blog helped Saravana to connect with a niche audience interested in enterprise cloud technology. A few things helped here.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

MAY 8, 2019

Source: HubSpot Research, State of Inbound 2018. Three years ago, Meghan would have pointed to the HubSpot blog, academy or sales team as the primary ways that people first discover HubSpot. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

MARCH 25, 2020

We’ve written about how you can manage your customer communications in a crisis detailing how you can proactively make it easier for your customers to get the answers they’re looking for, as well as on dealing with the inbound queries that you might be facing. This should lead to fewer conversations and more headspace for your team.

Inbound 160

Inbound User Testing Customer Feedback Messaging 160

Mixpanel

JANUARY 12, 2023

As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. For example, I recently worked on a blog conversion project. It seems inherent that we would start by redoing the blog homepage. Keyword research.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

DECEMBER 28, 2022

We’ll be releasing the third edition of the Customer Support Trends Report and announcing it in the blog and newsletter very soon so watch this space. There was Severance on Apple TV, Andor on Disney+ and Product Principles on the Intercom blog! P.S. Keen to get ahead of the competition in 2023? Niamh O’Connor , Brand Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

eG Innovations

NOVEMBER 17, 2021

Within their “Reverse Connect” technologies, you can run a VM without keeping any inbound ports open. It uses Reverse Connect, which means that no inbound ports need to be opened on the VM to set up the RDP connection. This is something eG Innovations avoids in our own products ( see details ). What is Reverse Connect for AVD?

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Analytic Tools Data Visualization Transportation Inbound 52

Userpilot

DECEMBER 19, 2022

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Inbound marketing may be the most commonly covered approach but it won’t be a fit for every SaaS company.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

APRIL 8, 2022

Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. PMF survey built with Userpilot. After Product-Market fit comes growth. Once Prowly had a good grasp on a product-market fit, it could focus its attention on growth and scaling.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JANUARY 30, 2019

On our blog, the bot triggers after a minute if there’s an upcoming webinar that’s relevant to the blog post, and prompts the reader to sign up. At the end of the flow, visitors are given the chance to speak with the sales team, sign up for a newsletter or check out other resources like our blog or webinars.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 5, 2022

In this blog post, you’ll learn: What micromarketing is. Hubspot’s CEO has been credited with creating the inbound marketing term and strategy. There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Intercom, Inc.

FEBRUARY 1, 2022

Preparing an adequate knowledge base, help center, or blog with a clear navigation path is vital for empowerment. With 59% of organizations reporting increased inbound volume , gathering customer feedback will help you to find out and address rising expectations directly. For example: Getting started guides for the beginner. .

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads.

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Feedback Software Research Software Startups Product Research 178

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Detailed blog articles about pain points, learning paths, and videos can also effectively engage buyers and create a genuine—and eventually profitable—connection. Technology companies, in particular, adopted these points of differentiation to gain market share.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Gainsight

JANUARY 8, 2019

Photo source: SaaStr Blog. Photo Source: Onelogin blog. Photo source: VMworld blog. INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. Photo source: Box blog.

Events 45

Events Inbound Data Visualization B2B 45

Userpilot

DECEMBER 15, 2021

Joint webinar/blog post. If having the integration has consistently been a gatekeeper in your sales cycle, promoting it as a part of your value proposition for inbound marketing can be very powerful in generating interest. Reference: Calendly & Webex LinkedIn, Newsletter, & Blog.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Intercom, Inc.

APRIL 25, 2018

Highlight the announcement blog post and Product Hunt app for that week. What’s more, if you disable inbound conversations on the Messenger, and the user has no previous ones, the conversations app won’t appear at all. Or maybe you’ll only show that app when there’s an outage. Big product release? It’s a much more elegant solution.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Userpilot

MARCH 9, 2023

ClearCalc ’s activation cohorts, anonymized Not every user is relevant – using segmentation to understand activation better ClearCalcs has a strong inbound motion, but not every user who signs up for the free trial is actually qualified and would be relevant for ClearCalcs’ statistics. “It

Customer Experience 52

Customer Experience Engineering Onboarding KPIs User Testing 52

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. You write blogs and PUBLISH them, you create forms and PUBLISH them.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

MAY 3, 2023

Marketing analytics primarily focus on external data and metrics related to customer acquisition, inbound marketing channels, website attribution, and engagement with your community. The post Software Usage Analytics Guide for Product Managers appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software User Testing 93

The Product Coalition

OCTOBER 29, 2018

I’m also constantly up-to-date on the newest and hottest tech companies via tech blogs and influencers. Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending Here is where you should look for Product Manager jobs: Indeed ?

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Inbound Product Research Startups Weak Development Team 60

Usersnap

NOVEMBER 26, 2023

Inbound feedback , whether from direct communication or digital analytics, offers a live pulse on user satisfaction , while community input ties it all together, providing a forum for unfiltered user voices. The post How to use Jira Product discovery in 4 steps appeared first on Usersnap Blog.

Product Research 52

Product Research Feedback Software Analytic Tools Customer Feedback 52

Userpilot

APRIL 6, 2022

This blog post will give you insights into: What a SaaS marketing plan is. You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. This helps you drive retention which is the lifeline of every saas business.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Nulab

FEBRUARY 10, 2020

Getting backlinks, i.e. the inbound links that lead to your site from other sources. Advertise on the platforms, provide valuable content (not just retweets or resharing from your own blog), and establish a media personality. Overall, make your visitors, customers, and potential consumers aware that you are there for people.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. The post What is Engineering as Marketing and How Can It Help You Drive Product Growth appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

OCTOBER 31, 2022

Building out negative personas helps you optimize your inbound marketing strategy, focusing your marketing budget on only the best possible leads. The post Negative Persona in SaaS: Why You Need to Have One and How to Create It appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Intercom, Inc.

APRIL 29, 2021

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. “Content marketers are in a very tricky spot because there is this more traditional path of content, of being very focused on blogging, SEO, and growth through publishing a lot of blog posts.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JULY 2, 2022

Even if you’ve been in the market for long, you still want to invest in inbound marketing to educate potential customers and increase their chances of signing up with credit cards. New companies with insufficient social proof should exercise caution when using the opt-out method as they risk losing potential users.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 5, 2022

Hubspot Academy Inbound Service Fundamentals. The post 10 Best Customer Success Courses and Training Programs for Customer Success Managers appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Choosing & building the right product experiences for your onboarding. Who is this for?

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

OCTOBER 8, 2021

Marketing-based growth necessitated the creation of content such as blog articles (like this one!), The post Best Product Growth Platforms for SaaS appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. social media posts, Youtube videos or podcasts. Click here to book a free demo today!

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Usersnap

JULY 11, 2021

In this blog post, I’ll show you numerous steps for providing the best customer support available. And it will be a great inbound marketing channel for new prospects too. appeared first on Usersnap blog - the feedback platform. In the old days, customer support was something most companies sucked at. Don’t scale customer care.

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User Testing Customer Feedback Customer Experience Feedback Software 52