Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I’ve been behind on posting here (it’s been almost 6 months!)

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Presentation Blog Product Management Product Manager 60

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Product Management Playbook. We offer a few insights.

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B2B Product Management Product Manager Magazine 130

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

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Positioning Customer Experience Differentiation B2B 113

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

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Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. View the magazine.

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Magazine B2B Product Management Product Manager 130

The Product Coalition

FEBRUARY 5, 2021

I have read many books, articles and blog posts as well as listened to podcasts about how to effectively talk to customers, but doing a large number of customer interviews myself was how I realized just how easily we can be led astray. This is the first step in avoiding positive customer feedback that may not be true.

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User Testing Blog Customer Experience Customer Feedback 121

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

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Product Marketing Marketing User Friction Management 85

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Research Software Feedback Software Analytic Tools Positioning 98

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Blog: High-Octane Product Management.

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Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. Blog: High-Octane Product Management. Product Management Playbook. We’ve covered them all!

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B2B Magazine Product Management Product Manager 130

The Product Bistro

NOVEMBER 25, 2021

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. But she pointed them at me.

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Product Management Product Manager Analytic Tools Data Visualization 195

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Enjoy the B2B Product Manager August 2020 issue.

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Magazine B2B Product Management Product Manager 130

Johanna Rothman

APRIL 4, 2022

When I started to blog in 2003, I used Blogger. ” I had to hire someone to move my Blogger blog and HTML site from old technology to new technology. If you happen to look at the first couple of years of posts for my blog, you'll notice there are no comments. Back in February, Feedly rejected both my blog RSS feeds.

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Feedback Software Technical Review Blog Technology 59

PMLesson's Ace the PM Interview

FEBRUARY 1, 2020

We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management. Q: Could you talk a little bit about your transition from a doctor to a n entrepreneur and a product manager? Hence, every action should lead to positive impact.

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Positioning Technical Cofounder Startups Customer Feedback 87

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Positioning Differentiation Consulting Document 58

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing.

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Product Marketing Onboarding KPIs User Testing Marketing 96

The Accidental Product Manager

FEBRUARY 5, 2024

If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs. Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

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User Testing Customer Experience Product Management Product Manager 104

Product Management University

JUNE 25, 2018

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. What manager doesn’t have this issue? So what does?

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Positioning Government User Friction Healthcare 100

The Product Coalition

JUNE 13, 2019

Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Resume Fails: Where Not to Begin Product Management is a popular career. and focus exclusively on those required by the position.

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Positioning Technical Review Product Management Product Manager 60

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Feedback Software User Testing Data Visualization Product Research 179

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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ChatGPT Data Visualization Onboarding KPIs Research Software 102

Intercom, Inc.

MARCH 10, 2021

Practice the art of the “positive no”. Enter the “positive no.” ” This term was made popular by author William Ury in his book The Power of a Positive No. .” ” This term was made popular by author William Ury in his book The Power of a Positive No. statement.”

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Strategy User Testing Product Research Research Software 245

Mironov Consulting

DECEMBER 29, 2017

Of course, excellent customer service doesn’t just happen; it requires training and it requires the position and viewpoint of customer service policy to be well-defined. If mistakes are made, and there will always be customer service missteps along the way, it’s vital that the management and staff learn from the mistakes.

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Blog Data Visualization Customer Experience Software Review 83

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

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B2B Product Management Product Manager Magazine 130

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. As an individual contributor, i.e., product manager. You’re not going to be one of those.

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Leadership Finance Product Management Product Manager 147

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook. How to Get More Product Management From Your Product Managers.

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Magazine B2B Product Management Product Manager 100

The Product Coalition

DECEMBER 21, 2021

Restaurants don’t put an Apprentice Chef in charge of the kitchen overnight, so why do we do this with Product Managers? Photo by Sebastian Herrmann on Unsplash Whilst it has been around for decades, product management has grown rapidly over the last few years. In 2021, Product Managers are in high demand and the talent war is rife.

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Product Management Product Manager Weak Development Team Management 178

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc.

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Reporting Tools Product Marketing Data Visualization Marketing 147

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. This leads to the positive reviewers feeling a bit neglected.

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User Testing Feedback Software Customer Feedback Software Review 52

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. Click here to read the blog. Click here to read the blog. This blog post covers the six metrics every Customer Success professional needs to know.

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Webinar Blog Customer Experience Customer Feedback 71

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

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Product Research User Testing Customer Feedback Research Software 97

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue. Blog: High-Octane Product Management. Product Led Growth: How It Changes Product Management & Product Marketing? Product Management Playbook.

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Magazine B2B Product Research Product Management 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. View Previous Issues of The B2B Product Manager.

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Magazine B2B Product Management Product Manager 130

The Product Coalition

NOVEMBER 23, 2021

APM (Associate Product Manager) Programs were a mainstay of the tech industry, especially in Silicon Valley, and were a reliable entry point for aspiring Product Managers. Are you an aspiring Product Manager looking for advice on getting an APM role? An APM role is the first step on the Product Management career ladder.

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Product Management Product Manager Management Management 148

Intercom, Inc.

APRIL 6, 2020

With so many of us looking for positive outlets for our increased time at home at the moment, we hope these articles can be helpful again. I’m kicking things off by sharing some pieces that have helped me (hopefully) get better at managing people. It’s an honest and entertaining talk that anyone who manages people will benefit from.

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Customer Feedback User Testing Entertainment Management 181

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

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Product Management Product Manager Management Management 73