280 Group

NOVEMBER 30, 2023

Roger uses his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

MARCH 27, 2020

This blog post recaps a couple of the key points made during the discussion and provides links to the resources that were mentioned during our conversation. How to conduct market research, but quantitative and qualitative, to quickly understand how your customer needs are shifting. Major Topics of Conversation.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

The Product Coalition

AUGUST 3, 2023

In this blog post, we will explore the significance of a product vision, delve into the elements of an effective vision statement, and discuss the steps involved in formulating a solid product strategy. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision 130

Vision Product Research User Testing Feedback Software 130

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 128

Data Visualization Artificial Inteligence Analytic Tools Research Software 128

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

280 Group

NOVEMBER 3, 2020

View the full list of this blog interview series to learn the stories of more women product leaders. I put together a cross-functional team that spent a lot of time together learning about product management , product development, market research , and marketing. How did you get into product management? DOWNLOAD NOW.

Product Research 296

Product Research Research Software Development Customer Experience 296

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Market and user research : Analyze survey responses , user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

280 Group

NOVEMBER 25, 2019

You can view the accompanying blog post here. The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. Your Questions Answered By: Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

Weak Development Team 245

Weak Development Team User Testing Certifications Research Software 245

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Lastly, don’t go it alone.

Data Visualization 140

Data Visualization Research Software Customer Experience Analytic Tools 140

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real. But none have their own visible “value.”

Technical Review 125

Technical Review Product Research User Testing Software Review 125

Userpilot

OCTOBER 29, 2023

Market research Market research allows you to understand your target customers and the competitive landscape. What techniques can you use for market research? Let’s explore it in more depth. Start with existing industry reports to develop a general understanding. Userpilot tooltip builder.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

APRIL 18, 2023

We’ll look at demographic, market research, and customer satisfaction survey questions, among others. Market research survey questions Market research questions help you learn more about your customer base. In-app market research survey. Why or why not?

Customer Feedback 98

Customer Feedback Data Visualization Product Research User Testing 98

280 Group

JULY 8, 2019

Create a template of each framework and fill it out based on real market research. Setup a recurring calendar event to set aside time to research competitors and update your frameworks on a regular cadence. Resource Tip: What is Market Research and Competitive Analysis? Pricing is hard and don’t we know it!

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research. Liked this blog?

Marketing 59

Marketing User Testing Research Software Product Research 59

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. Documentation—People don’t read (except amazing blog posts like this!).

Product Research 98

Product Research User Testing Research Software Feedback Software 98

280 Group

FEBRUARY 9, 2022

In this blog post, we’ll examine the seven phases of the p roduct process and how you can leverage them to make better decisions about marketing and channel strategy, product pricing, and the product portfolio mix. . Market Needs and Product Description documents are created, along with a theoretical product roadmap.

Document 291

Document Development Team Review Software Review Systems Review 291

Userpilot

JUNE 28, 2023

Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. Customer feedback questions to conduct market research To truly satisfy your customers, you need to know what they want. If yes, please list them.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. What does a product marketing manager do? The post What Does a Product Marketing Manager Do?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

280 Group

DECEMBER 16, 2020

If you are looking for candidates with specific certifications, the Association of International Product Marketing & Management ( AIPMM ) is a great resource as the world’s largest professional association for Product Management. What skills are most important?

Product Management 317

Product Management Product Manager Reporting Tools User Testing 317

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. During the concept stage, they conduct the market research, come up with the initial product idea, and promote the idea within the organization.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Imaginary Cloud - Design

AUGUST 19, 2021

Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied. This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? Market Research.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

MARCH 9, 2023

There are a few ways to help determine your product’s market fit. Conduct market research and develop an idea The first thing that you need to do is start with market research. If you don’t have a market for your product, you’re already dead in the water.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

280 Group

OCTOBER 10, 2019

You can view the slides and accompanying blog post here. Subscribe to blogs, news feeds, etc. Subscribe to the free newsletter from a market research firm that tracks your particular industry. You can read more about active listening in this blog post , and in our book, Product Management for Dummies.

Data Visualization 191

Data Visualization Reporting Tools Product Management Product Manager 191

Userpilot

AUGUST 10, 2022

Let’s have a look at the main steps: Conduct market research. Conduct market research. Market research is necessary to assess the current situation in your industry. You can’t separate market research from customer research. Market Research. Idea management.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Market research survey example. Asking for company size in a welcome survey.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

280 Group

OCTOBER 15, 2018

e.g. Market research. Every month or so, send out an email (or intranet blog post) update to these groups on what’s going on in your Product space. Great topics are Market News, Customer visit summaries, Competitive News. Next 120 Days Roadmap. Identify the activities you are currently engaged in. Wander Around.

Product Management 209

Product Management Product Manager User Testing Product Research 209

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. It includes target market research, understanding the target user, developing a market entry strategy , and preparing your business for operating across national boundaries.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

280 Group

MARCH 24, 2019

You can start by checking out our blog post and accompanying video: Issues Faced at the End of the Product Lifecycle. To understand the basics of Competitive Analysis, check out our short primer: What is Market Research and Competitive Analysis? Competitive Analysis.

Product Research 257

Product Research Data Visualization Customer Feedback Research Software 257

Userpilot

JUNE 30, 2023

Some of the aspects that require localization are: Website copy Testimonials Product UI Onboarding flows and in-app guidance Support resources (for example, to reflect differences in tax law between US and Germany) Blog posts Case studies Some of the content, like in-app guidance, is localized automatically by localization tools.

Research Software 98

Research Software Analytic Tools User Testing Customer Experience 98