Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

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Magazine B2B Product Management Product Manager 130

The Product Bistro

NOVEMBER 25, 2021

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. Not really serious, but poking around.

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Product Management Product Manager Analytic Tools Data Visualization 195

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I’ve been behind on posting here (it’s been almost 6 months!)

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Presentation Blog Product Management Product Manager 60

Product Management University

MARCH 9, 2020

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. What’s going on?

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Positioning Technology Article Marketing 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

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Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. 3 Obstacles to Creating Stickier Products and How to Overcome Them. .

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B2B Magazine Product Management Product Manager 130

The Accidental Product Manager

FEBRUARY 5, 2024

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

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User Testing Customer Experience Product Management Product Manager 104

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Blog: High-Octane Product Management.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

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Positioning Customer Experience Differentiation B2B 113

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Feedback Software User Testing Data Visualization Product Research 179

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

DECEMBER 21, 2021

Restaurants don’t put an Apprentice Chef in charge of the kitchen overnight, so why do we do this with Product Managers? Photo by Sebastian Herrmann on Unsplash Whilst it has been around for decades, product management has grown rapidly over the last few years. Companies are getting creative.

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Product Management Product Manager Weak Development Team Management 183

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

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B2B Product Management Product Manager Magazine 130

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. As an individual contributor, i.e., product manager.

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Leadership Finance Product Management Product Manager 147

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Research User Testing Customer Feedback Research Software 98

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

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Product Management Product Manager Management Management 73

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

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Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

FEBRUARY 5, 2021

The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. This is the first step in avoiding positive customer feedback that may not be true.

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User Testing Blog Customer Experience Customer Feedback 126

The Product Coalition

NOVEMBER 23, 2021

APM (Associate Product Manager) Programs were a mainstay of the tech industry, especially in Silicon Valley, and were a reliable entry point for aspiring Product Managers. We’ll go over what you should expect from an APM, what you should offer them in return, and why they can be pivotal for your product.

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Product Management Product Manager Management Management 152

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Who’s Minding Your Product Portfolio…Beside Your Customers?

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Magazine B2B Product Management Product Manager 100

The Product Coalition

JUNE 13, 2019

Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Resume Fails: Where Not to Begin Product Management is a popular career.

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Positioning Technical Review Product Management Product Manager 60

The Product Coalition

SEPTEMBER 29, 2020

Anyone familiar with Product Management will recognize the immortal phrase ‘influence without authority.’ As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. What Does ‘Influence’ Mean?

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Product Management Product Manager Data Visualization Weak Development Team 187

Product Management Unpacked

APRIL 3, 2020

The job of a product manager has many elements, but at its core is a responsibility to build relationships, especially with development, engineering, sales and sales leadership, as well as executive management. There are many others, but these form the key triad for product management to get the product manager’s job done.

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Weak Development Team Banking Product Management Product Manager 163

Mind the Product

AUGUST 29, 2019

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving.

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Product Research Product Management Product Manager Weak Development Team 188

PMLesson's Ace the PM Interview

FEBRUARY 1, 2020

We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management. Q: Could you talk a little bit about your transition from a doctor to a n entrepreneur and a product manager? Hence, every action should lead to positive impact.

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Positioning Technical Cofounder Startups Customer Feedback 87

The Product Coalition

MAY 27, 2021

The secret to acing a product management interview isn’t just knowing what questions to expect. The Most Common Product Management Interview Questions What do you see as a Product Manager’s main role within product development? Why do you want to be/what do you love about being a Product Manager?

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Weak Development Team User Testing Product Management Product Manager 165

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Positioning Differentiation Consulting Document 58

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers.

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Product Management Product Manager Research Software Feedback Software 163

The Accidental Product Manager

OCTOBER 9, 2023

Delivering products to customers in cars is becoming more popular Image Credit: Michael Steeber As product managers our job is to create products that our potential customers will want. We don’t often spend a lot of time thinking about how we are going to deliver our products to our customers.

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Product Management Product Manager Banking Management 73

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 116

The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. The Best Product Person & The Best Product Leader. In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication.

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Technical Advisors Analytic Tools Product Management Product Manager 148

The Product Coalition

MAY 18, 2022

Photo by Alexander Shatov on Unsplash One of the most common questions that Product Managers have to deal with is how they would improve the product they are managing. In this blog, I will talk about the steps that I, as a Product Manager at Instagram would take to improve it.

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Customer Experience Product Management Product Manager Management 139

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

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B2B Marketing Product Management Product Manager 165

The Accidental Product Manager

SEPTEMBER 4, 2023

For the past few years the product managers at the big drug store chains have been struggling. What these product managers need is a new way to get people to want to come to their stores. Drug-pricing pressure isn’t letting up on product managers. The need for this type of service urgent.

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Product Management Product Manager User Testing Management 73