Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

FEBRUARY 5, 2021

I have read many books, articles and blog posts as well as listened to podcasts about how to effectively talk to customers, but doing a large number of customer interviews myself was how I realized just how easily we can be led astray. This is the first step in avoiding positive customer feedback that may not be true.

User Testing 122

User Testing Blog Customer Experience Customer Feedback 122

280 Group

NOVEMBER 30, 2023

This comprehensive blog post will delve into the current state of Product Manager salaries in 2023, shedding light on the evolving demands of this profession and providing valuable insights for aspiring Product Managers on how to excel in their careers. As we usher in the year 2024, the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

NOVEMBER 30, 2023

They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends. The job market presents a wealth of opportunities, as a cursory search on LinkedIn yields over 200,000 open positions.

Certifications 177

Certifications Product Management Product Manager Research Software 177

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 103

Product Research Data Visualization User Testing Research Software 103

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 96

Product Research Onboarding KPIs Customer Experience Data Visualization 96

Johanna Rothman

APRIL 4, 2022

When I started to blog in 2003, I used Blogger. ” I had to hire someone to move my Blogger blog and HTML site from old technology to new technology. If you happen to look at the first couple of years of posts for my blog, you'll notice there are no comments. Back in February, Feedly rejected both my blog RSS feeds.

Feedback Software 59

Feedback Software Technical Review Blog Technology 59

280 Group

NOVEMBER 30, 2023

They are tasked with overseeing product strategies, managing cross-functional teams, and ensuring that products align seamlessly with customer needs and market trends. The job market presents a wealth of opportunities, as a cursory search on LinkedIn yields over 200,000 open positions.

Certifications 156

Certifications Product Management Product Manager Research Software 156

280 Group

SEPTEMBER 17, 2019

Study your competitors and analyze their marketing and product strategies. For the discipline of Product Management or Product Marketing, consider attending a training course, read relevant books, newsletters and blogs. You need to learn to speak with the authority of the position that you want next.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. Product marketing strategy vs. traditional marketing strategy.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Customer industry dynamics and how they shape the strategies and priorities of your target customers from the top down. Beyond product comparisons, it’s also big-picture things like competitor market strategies, portfolio footprint, etc. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages. Why do customers churn? Customer segmentation on Userpilot.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Dear Strategy

MAY 10, 2018

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. Read the full blog post.

Positioning 40

Positioning Strategy Blog Product Strategy 40

280 Group

SEPTEMBER 11, 2019

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019. Within a few years he was CEO of a small startup and has held multiple CEO positions since.

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Strategy Product Management Product Manager Weak Development Team 217

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Amplitude

FEBRUARY 1, 2021

There are bugs to iron out and blog posts to write. It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. There are marketing emails to assemble.

Product launches 111

Product launches Strategy User Testing Product Research 111

280 Group

NOVEMBER 11, 2019

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. He applied the five strategies below. Strategy #1 Evangelize Your Role.

Strategy 136

Strategy Product Management Product Manager Webinar 136

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Then you need to build an effective user adoption strategy that works. Lay out a customer journey map.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Visit Our Blog to read the full post that goes along with this episode.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Then you need to build an effective user adoption strategy that works. Lay out a customer journey map.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Data Visualization 89

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W.

Positioning 40

Positioning Strategy Differentiation Advertising 40

The Product Coalition

FEBRUARY 25, 2024

In this blog series, we embark on a comprehensive journey through the evolution of Netflix, tracing its origins, key milestones, and the driving forces behind its remarkable transformation. By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy.

Analytic Tools 110

Analytic Tools Entertainment Customer Experience Data Visualization 110

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

280 Group

SEPTEMBER 20, 2019

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. If you can’t be positive and have that combination of a great attitude and productivity—then you need to get a new job or new company. Truly Care About People. Don’t stay too long in your job or your company.

Strategy 184

Strategy Product Management Product Manager Reporting Tools 184

280 Group

FEBRUARY 4, 2022

Standing tall at the center of all this change is the Product Manager, whose role it is to champion product development for an organization and ensure the product teams are executing on roadmaps and strategies to bring innovative, revenue generating products to market. What Is a Product Manager? . Consider training.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

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Feedback Software Research Software Analytic Tools Onboarding KPIs 98