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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

PLG for enterprise? As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. Moreover, the enterprise sales funnel is more complicated than a product-led growth funnel. Personalized onboarding can help enterprise users learn how to best use the product in less time.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 Each builds on the books before it.

Books 187
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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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Product In The Enterprise – Alicia Dixon on The Product Experience

Mind the Product

Working in an enterprise gets much less respect – but being successful in a large firm is no picnic. The post Product In The Enterprise – Alicia Dixon on The Product Experience appeared first on Mind the Product. Working in an enterprise gets much less respect – but being successful in a large firm is no picnic.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Vaguely like be asked by a stranger what books they would enjoy: hard to guess unless I know their preferences. Why KPIs from consumer companies don’t fit well with B2B/enterprise. So Where Should B2B/Enterprise Folks Start?

B2B 118
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Beta Test Our Upcoming Beta Management Book

Centercode

What You Need to Know About Beta is a series of detailed guides that will ultimately come together to form a book that we plan to publish, providing in-depth information covering all aspects of beta testing, including its many variations ranging from mobile to enterprise.

Books 52
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Understanding Enterprise Product Companies

Mironov Consulting

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. . $50/year B2C, SMB and Enterprise companies not only behave differently, they are structured differently. What’s B2B?