Sachin Rekhi

JANUARY 11, 2025

He ultimately captured his decades of lessons learned on strategy in his popular book, Playing to Win. At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders.

User Testing 78

User Testing Systems Review Customer Experience Research Software 78

Gainsight

JANUARY 23, 2025

In fact, there were only about 1,000 CSMs globally, which made the total addressable market (TAM) look almost nonexistent. This year, the world-renowned market research company Gartner recognized the Customer Success space in a way it never has beforeand we couldnt be more excited for this defining moment in the CS movement.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. Catmull writes in his best-selling book, Creativity, Inc.: Promotion-focused vs. Prevention-focused.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. Communication theorist and sociologist Everett M Rogers elegantly defined the audience adoption at various stages of a new product’s lifecycle in his book “Diffusion of Innovations”: Innovators. Early Adopters. Early Majority. Late Majority. Develop Customer Empathy With MVPs.

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Product Research User Testing Marketing Weak Development Team 183

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Product Innovation Educators

JUNE 29, 2020

He is the author of several books, including his latest, titled, How to Lead in Product Management. Why did you write this book to help product leaders? Hard skills like market research or roadmapping are important, but they’re not enough. Why did you write this book to help product leaders?

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Agile Product Management Product Manager Workshop 276

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. Buy their new book Product Research Rules.

Research Software 212

Research Software User Testing Product Research Customer Experience 212

Roman Pichler

MARCH 14, 2017

This sounds like a text-book product management responsibility to me. Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

Product Management 282

Product Management Product Manager Research Software Product Research 282

Userpilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Who is Maja Voje?

Books 105

Books User Testing Analytic Tools Feedback Software 105

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. from the book “Crossing The Chasm”, by Geoffrey A. Then we booked a meeting room for the whole day and stocked up on Red Bull and coffee.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Product Innovation Educators

JULY 29, 2024

By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. He is also the author of the more recent book Jobs to be Done: Theory to Practice.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. I love to use the example from the book Ender’s Game. Joining us is Rick Kelly, who is the CPO at Fuel Cycle. Click here to download the Action Guide.

Technical Review 251

Technical Review Research Software Finance User Testing 251

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Talk

DECEMBER 9, 2020

The team shares how they defined a new outcome and mapped out the opportunity space when COVID-19 ground international travel to a halt in 2020 and they were forced to discover a new market. How could they quickly discover a new market? They performed market research, which led them to identify a gap in the market.

Travel 168

Travel Data Visualization Product Research Research Software 168

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

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Product Innovation Educators

NOVEMBER 12, 2018

My guest is co-author of the new book, Leading Transformation, was also the Executive Director of Lowe’s Innovation Labs, and is now the CEO and co-founder of Uncommon Partners. I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] personal transformation.

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Product Research Startups Books Research Software 207

Mind the Product

MARCH 20, 2020

Using a graph from her best-selling book Escaping the Build Trap , Melisa shows how product work can be divided into three skill sets: Tactical. Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Operational.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Intercom, Inc.

OCTOBER 15, 2020

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. We talk about his reasons for writing a book on this topic, his friendship with the late Clay Christensen, and get some further insight on his career so far. To answer your question about where I am today?

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JULY 29, 2024

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. Perform A/b tests.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What problem should it solve, or which benefit should it create?

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. Another misunderstanding is thinking of VOC as any kind of market research. Applied Marketing Science, where Gerry is Vice Chairman.

User Testing 168

User Testing Product Research Research Software Customer Experience 168

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Product Innovation Educators

DECEMBER 12, 2022

He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. He is currently working on a new book project, co-authoring Aligned: Stakeholder Management for Product Leaders. I did a bunch of research, and I think there was an opportunity for product-market fit there.

Product Research 223

Product Research Workshop User Testing Management 223

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 95

Product Research User Testing Feedback Software Research Software 95