280 Group

FEBRUARY 5, 2018

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. continue reading]. continue reading].

Positioning 174

Positioning Consulting Messaging Books 174

Userpilot

JUNE 20, 2023

Looking to level up your user onboarding knowledge with onboarding books? Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 120

Positioning Product Research Customer Experience Feedback Software 120

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. My first pass through the book seemed to bear this out. While the book is now $20 (I seem to recall it being $9.95

Books 150

Books Product Management Product Manager Management 150

Intercom, Inc.

MARCH 30, 2018

Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. So how has the book remained such a bible for sales and marketing professionals? The book is emphatic about the need for genuine empathy. That’s Carnegie and his book in a nutshell.

Books 206

Books Customer Feedback Download Marketing 206

UX Studio: Product Management

OCTOBER 9, 2021

Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. Should you want to improve the design and performance of your digital product, message us to book a consultation with us. Luckily, I was wrong.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Business of Software Conference

MAY 29, 2019

1-2 July 2019, April Dunford UK Book Launch Tour. All attendees will receive a copy of the book – which is fantastic. April is a globally recognized expert in Positioning and Market strategy. The post April Dunford: ‘Obviously Awesome’ UK Book Launch Tour appeared first on Business of Software USA.

Books 91

Books Positioning Events Customer Experience 91

Imaginary Cloud - Design

JULY 2, 2020

As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. While interviewing a design candidate, I frequently ask about their preferred books on the subject of UI/UX or product design. It is not that those books are bad. Those books were an important step forward. Why is that?

Books 138

Books Technical Review Research Software Data Visualization 138

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Consulting Differentiation Document 58

Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52

Books Research Software Reporting Tools Product Research 52

Roman Pichler

MAY 10, 2016

Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. As I had to commit a substantial amount of my time to the project (and my company’s money), I tried to reduce the risk of writing a book that nobody really wants and needs. Minimum Viable Features.

Books 146

Books Product Research Feedback Software Workshop 146

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

Roman Pichler

NOVEMBER 6, 2023

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. See Peter G.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

Business of Software Conference

MAY 29, 2019

1-2 July 2019, April Dunford UK Book Launch Tour. All attendees will receive a copy of the book – which is fantastic. April is a globally recognized expert in Positioning and Market strategy. The post April Dunford: ‘Obviously Awesome’ UK Book Launch Tour appeared first on The BLN.

Books 52

Books Positioning Events Customer Experience 52

Mind the Product

MAY 23, 2017

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules. This is a book that shows Product Management has come of age. Who should read this book?

Books 89

Books Leadership User Testing Product Research 89

ProductPlan

FEBRUARY 19, 2019

We’re thrilled by the sheer volume of product management books published each year. And while some books are written specifically with product managers in mind, others carry valuable product management insight without advertising the fact. Rather, they’re positioned as development, startup, and general management reads.

Books 73

Books Product Management Product Manager Advertising 73

Mind the Product

MAY 23, 2017

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules. This is a book that shows Product Management has come of age. Who should read this book?

Books 70

Books Leadership User Testing Product Research 70

The Product Coalition

JUNE 25, 2023

I recently read the book — “Delivering Happiness” by Tony Hsieh a captivating memoir that takes readers on a transformative journey through the rise of Zappos, an online retail giant. And this book answered my question about how one can build resilient customer service which defines your company.

Customer Experience 104

Customer Experience User Testing Customer Feedback Books 104

Amplitude

JUNE 18, 2019

To get you started on your mobile analytics journey, we’ve compiled a reading list of the best books for learning and applying mobile analytics to your product design, development, and management process. This book navigates you through ways to visually present the patterns and trends of your quantitative data. minimal resources.

Data Visualization 89

Data Visualization Analytic Tools Books User Testing 89

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. There are all kinds of ways to introduce continuous discovery habits.

Analytic Tools 222

Analytic Tools Research Software Product Research Data Visualization 222

Imaginary Cloud - Design

JULY 2, 2020

As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. While interviewing a design candidate, I frequently ask about their preferred books on the subject of UI/UX or product design. It is not that those books are bad. Those books were an important step forward. Why is that?

Books 52

Books Technical Review Research Software Data Visualization 52

Roman Pichler

JULY 4, 2023

A popular template to capture such a vision is the formula developed by Geoffrey Moore in his book Crossing the Chasm : For (target customers …) Who are dissatisfied with (the current market alternative ) Our product is a (new product category) That provides (key problem-solving capability).

Vision 163

Vision Strategy Customer Experience Article 163

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Product Innovation Educators

APRIL 15, 2024

His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. I think you ought to write a book about it.” ” The ability craft a story and influence others at scale through a book was a great piece of advice and something I had never thought about before. [5:48]

User Testing 101

User Testing Product Management Product Manager Product Research 101

Userpilot

MARCH 25, 2024

Act on insights to drive positive sentiment. Book a demo now to learn how Userpilot helps you collect feedback data and analyze the sentiments behind it. It encompasses the opinions and feelings of customers, which can be positive, negative , or neutral. Gather user sentiment data from multiple sources.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

The Product Coalition

JANUARY 25, 2024

While conversational chatbots can handle general inquiries and casual conversations, transactional chatbots are designed to achieve specific objectives, such as booking a hotel room or ordering a pizza. For example, in the query, “Book a flight to Delhi on Friday,” the entities might include “Delhi” as the destination and “Friday” as the day.

Artificial Inteligence 139

Artificial Inteligence Reporting Tools Feedback Software Research Software 139

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. Chan Kim and Renée Mauborgne.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Andrew Chen

NOVEMBER 15, 2021

Hi readers, In just a few weeks, I will be dropping new book, The Cold Start Problem !! If you’re reading about this book for the first time, you might be asking yourself — what is the Cold Start Problem about? In previous posts about the book, I’ve hinted at its contents. I hope that’s a good teaser :).

Books 63

Books Research Software Reporting Tools Technical Review 63

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Here is a compilation of books we personally like: Product Rantz by Emilia Korczynska.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Business of Software Conference

JULY 2, 2019

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So began April Dunford’s prescription at the Cambridge, UK launch of her first book, Obviously Awesome , hosted by Business of Software.

Positioning 40

Positioning Banking User Testing Books 40

Product Talk

AUGUST 4, 2021

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. When I set out to write my book, I was focused on a specific opportunity : “I’m not sure what discovery tactics to use when.” And thus, I announced that I was in fact writing a book. That was a mistake.

Product Research 262

Product Research Books User Testing Feedback Software 262

Roman Pichler

DECEMBER 1, 2020

As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Overuse: Objectives should be significant, concrete, and action-oriented, writes John Doerr in his book Measure What Matters. Goals in Product Management.

Product Management 379

Product Management Product Manager Management Management 379