Userpilot

JUNE 20, 2023

Looking to level up your user onboarding knowledge with onboarding books? Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

Intercom, Inc.

MARCH 10, 2021

Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever. Practice the art of the “positive no”. Enter the “positive no.” statement.”

Strategy 245

Strategy User Testing Product Research Research Software 245

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. My first pass through the book seemed to bear this out. While the book is now $20 (I seem to recall it being $9.95

Books 150

Books Product Management Product Manager Management 150

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 119

Positioning Product Research Customer Experience Feedback Software 119

Intercom, Inc.

MARCH 30, 2018

Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. So how has the book remained such a bible for sales and marketing professionals? The book is emphatic about the need for genuine empathy. That’s Carnegie and his book in a nutshell.

Books 206

Books Customer Feedback Download Marketing 206

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 114

Product Strategy Strategy User Testing Weak Development Team 114

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 131

Product Strategy Strategy User Testing Weak Development Team 131

UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. Here is what we found . The need for research has grown and scaled.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. Book a demo now. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Book a demo to explore more. What is cross-selling?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Product Innovation Educators

NOVEMBER 16, 2020

Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. Our guest is Dr. Today, we focus on strategy. 2:28] What is strategy? 19:33] What is innovation strategy? Innovation strategy is embedded in overall business strategy.

Strategy 121

Strategy Product Management Product Manager Framework 121

Business of Software Conference

MAY 29, 2019

1-2 July 2019, April Dunford UK Book Launch Tour. All attendees will receive a copy of the book – which is fantastic. April is a globally recognized expert in Positioning and Market strategy. The post April Dunford: ‘Obviously Awesome’ UK Book Launch Tour appeared first on Business of Software USA.

Books 91

Books Positioning Events Customer Experience 91

Roman Pichler

MAY 10, 2016

Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. As I had to commit a substantial amount of my time to the project (and my company’s money), I tried to reduce the risk of writing a book that nobody really wants and needs.

Books 146

Books Product Research Feedback Software Workshop 146

Roman Pichler

JULY 4, 2023

A popular template to capture such a vision is the formula developed by Geoffrey Moore in his book Crossing the Chasm : For (target customers …) Who are dissatisfied with (the current market alternative ) Our product is a (new product category) That provides (key problem-solving capability). Which Option Is Best?

Vision 163

Vision Strategy Customer Experience Article 163

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Book a demo with Userpilot to learn more. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Roman Pichler

NOVEMBER 6, 2023

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. Know when to delegate.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

UX Planet

DECEMBER 19, 2023

Visit an art gallery, read a book outside your expertise, or listen to a genre of music you’ve never explored before. Read these 3 books for which have personally helped me a lot during my UX journey Collaborate and Brainstorm Action: Organize a brainstorming session with your team. I think constraints are very important.

Feedback Software 80

Feedback Software Strategy ChatGPT UX 80

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Imaginary Cloud - Design

JULY 2, 2020

As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. While interviewing a design candidate, I frequently ask about their preferred books on the subject of UI/UX or product design. It is not that those books are bad. Those books were an important step forward. Why is that?

Books 138

Books Technical Review Research Software Data Visualization 138

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Book a demo to see its full functionality. Book a demo call with our team and get started!

Customer Experience 105

Customer Experience Analytic Tools Feedback Software User Testing 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Turn Child Simplicity into Marketing Clarity You create a more effective marketing strategy by simplifying your messaging, identifying what sets you apart, and focusing on how you benefit people.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52

Books Research Software Product Research Reporting Tools 52