Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

Data Visualization 104

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 104

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. My first pass through the book seemed to bear this out. And much more.

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Books Product Management Product Manager Management 150

Intercom, Inc.

JANUARY 14, 2019

Between our staff book club, office library and the constant stream of books and articles being recommended and shared, the Intercom team is a pretty good resource when it comes to discovering new and interesting reads. We asked five Intercomrades to tell us about a book they have read that has had an impact on them.

Books 150

Books Technical Review Marketing User Testing 150

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Intercom, Inc.

JUNE 27, 2018

We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. Available in PDF, Kindle or epub format, this book should be the first point in your journey to learn more about growth, not the last.

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Books User Testing Customer Experience Startups 157

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 132

User Testing Product Marketing Marketing Customer Experience 132

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value. What is behavioral marketing?

Analytic Tools 96

Analytic Tools Feedback Software Marketing Product Marketing 96

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Andrew Chen

JANUARY 15, 2024

(above: Me in Sep 2023, a happy author, finding the Japanese translated version of my book at the wonderful Daikanyama Tsutaya Books in Tokyo) Dear readers, As many of you know, 2 years ago I published my first book THE COLD START PROBLEM. Nevertheless, I swear I will never write another book again. (I First book outline.

Books 66

Books User Testing Research Software Customer Experience 66

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. The product-market fit.

User Testing 151

User Testing Product Research Product Marketing Customer Experience 151

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. So read on for a quick summary of each book, who the author is, and key points, so you can pick a book for your next beach day.

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Books Research Software Feedback Software Analytic Tools 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career. This book is a distillation of these efforts.

Books 95

Books User Testing Technical Review Product Management 95

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. This book gives a refreshing perspective on how to debate and listen well,” said Christian Beck. .

Books 52

Books Advertising Branding Customer Experience 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 147

User Testing Product Marketing Marketing Product Research 147

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

SEPTEMBER 4, 2023

To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. Book a Userpilot demo today to learn how we can help you better analyze your customer base and target specific portions of them with personalized messages. What is psychographic segmentation?

Product Research 97

Product Research Data Visualization User Testing Research Software 97

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Feedback Software 95

Feedback Software Product Research Research Software Product Marketing 95

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

MAY 2, 2023

From organic search to go-to-market launches and everything in between, understanding and addressing the distinct characteristics of your audience and market builds trust, improves engagement, and ultimately drives better results in your marketing efforts.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Product Coalition

APRIL 5, 2020

Follow me : Medium | Twitter | LinkedIn Related articles by me: The Code and Fix Model Understanding Product/Market Fit: From Start to Finish Is MVP Dead? If you enjoyed this list, please hit that clap button to help others find it.

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Books User Testing Product Management Product Manager 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

FEBRUARY 25, 2018

Here are four product development “schools of thought” and the best books to read on each of them. The Waterfall Method Waterfall describes the traditional, linear product development method: idea, prototype, testing, launch. Product Design and Development ? —?Karl Revolutionizing Product Development ?—?Steven

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Books Development User Testing Agile 68

ProductPlan

FEBRUARY 19, 2019

We’re thrilled by the sheer volume of product management books published each year. And while some books are written specifically with product managers in mind, others carry valuable product management insight without advertising the fact. Marketing, sales, support, engineering, QA. It all matters.

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Books Product Management Product Manager Advertising 73

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. So treat yourself to a book every quarter. Books for Product Managers. Blogs for Product Managers. request-advice.

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Books Blog Feedback Software User Testing 80

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. from the book “Crossing The Chasm”, by Geoffrey A. Imagine that you are building a product for everyone who regularly uses a Chrome browser.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

The Product Coalition

AUGUST 4, 2019

Why are Product Management Books important ? The next best thing is to pick up a book. Whatever your level of PM experience, there’s a lot to be said for picking up a good book. If you’re looking for a voice of authority on Product Management, this is a pretty great one!

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Books Product Management Product Manager User Testing 60

Mind the Product

MAY 3, 2017

Many people assume that marketing is mostly just the external campaigns such as advertisements and social media, when marketing really starts internally with identifying the core brand. Next, there is story book. Alexa explains that marketing, at its core, is about communication and effective storytelling.

Product Marketing 103

Product Marketing Marketing Branding Advertising 103

NextBigWhat

MARCH 29, 2021

Finding Product Market Fit is tough and while there are tons of books written on it, there are a very practical insights from the doers. Do listen to this conversation between Ashish Sinha (Founder, FWD app) and Bhavin Turakhia (Flock, Zeta, Radix) on how Bhavin looks at the product-market fit journey. »

Product Marketing 52

Product Marketing Marketing Books Product Management 52

NextBigWhat

OCTOBER 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb. ” Thus, “product-market fit” was born.

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User Testing Product Marketing Marketing Startups 64