article thumbnail

What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

article thumbnail

10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

article thumbnail

What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

article thumbnail

Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119
article thumbnail

Visual Notes for Richard Rumelt’s Book “Good Strategy, Bad Strategy”

The Product Coalition

This book can help you understand key concepts dealing with strategy, its foundation, and key environmental factors at play that influence its shaping. I read “Good Strategy, Bad Strategybook three times. In doing so I hoped to understand how to approach the product strategy for the product I am working on.

Books 146
article thumbnail

The Best Books for Digital Product Leaders: How to Master Product Strategy and Build Your Career

Emerge Insights

Are you looking for the best books to read to become a successful digital product leader? Whether you’re a newbie in the field or a seasoned veteran, these top five books will help you master the art of digital product leadership.

Books 52