Branding Related Topics 
The Product Guy
NOVEMBER 5, 2024
Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
The Product Guy
DECEMBER 10, 2024
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
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Alchemer Mobile
JUNE 23, 2025
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
UX Planet
JANUARY 22, 2025
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
Product Innovation Educators
FEBRUARY 24, 2025
This demonstrates how innovative product development can create value for multiple stakeholders while addressing larger industry challenges. Key Product Management Lessons: Trust, Testing, and Breaking Bubbles Anya shared several pivotal lessons from her product management journey that challenge conventional wisdom.
Userpilot
OCTOBER 19, 2024
Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel. Why it’s worth considering : Qualaroo is particularly effective for gathering real-time insights from users while they are interacting with your brand, no matter the channel.
Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research?
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
Advertiser: Vanilla Forums
Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX?
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Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand.
Advertiser: Vanilla Forums
In short, a well-maintained community will provide immense brand value and elevate the customer experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services.
Advertiser: Vanilla Forums
Will these unprecedented times expedite the rise of branded communities? What does 2021 have in store for the community profession? What can organizations do to ensure their business remains relevant? This year's Community Predictions has all the answers! 2020 was a year unlike any we've seen in our lifetimes.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX.
Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva
Absolutely: A pioneer in creating community connection and brand love for world-class companies like Apple and Mercedes Benz. He'll share his wisdom on building communities of maximum value and impact for your customers as our keynote speaker at Super Forum 2021. Street cred? Best-selling author of The Art of the Start 2.0,
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