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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” A significant number of matcha products featuring Japanese-style branding are actually produced in China.

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What makes Airbnb’s Design a Gold Standard

UX Planet

It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. This approach perfectly reflects Airbnbs brand mission. link] From our learnings and research we defined Airbnbs brand mission as Belong Anywhere. What makes Airbnbs design such a gold standard?

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! Click here to read the full case study about The Room.

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Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)

Lenny Rachitsky

The paradox of speed: why “building nothing first” can get you to product-market fit faster Where to find Jake Knapp: • X: [link] • LinkedIn: [link] • Website: [link] Where to find John Zeratsky: • X: [link] • LinkedIn: [link] • Website: [link] In this episode, we cover: ( 00:00 ) Introduction to Jake (..)

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Landing Page Design Best Practices — Boost Conversions with Expert Tips

UX Planet

Social Proof: Incorporate customer testimonials, case studies, and trust badges to build credibility. Use real names and photos for authenticity, such as Rated 4.9/5 This aligns with WordStream s advice to use concise copy for scannability, especially for busy visitors. 5 by over 1,000 customers.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

Source: The Financial Brand / MMA Banks around the world rolled out AI-powered personalization features in 2024. and UK saw case studies of improved support due to AI. By 2024, Capital One reported that Eno reduced call center contact volumes by 50%, according to a case study by Redress Compliance. Both the U.S.