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Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD

Product Innovation Educators

Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

Be transparent: Be open and honest about your research methods and findings. Ensure legal compliance: Obtain security certifications, like SOC2 Type II, and ensure industry-relevant compliance, such as with GDPR or HIPAA, all of which Userpilot’s security standards provide. Survey results dashboard in SurveyMonkey.

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Software for Product Management: 14 Tools to Leverage in 2024

Userpilot

Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. You need to ensure that your data is protected and that the tool complies with industry standards, such as SOC-2 Type-2 certification.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. Find your brand positioning. Brand identity is the first detail that you need to nail down. Do your market research.

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Top 15 SurveyMonkey Alternatives to Consider

Userpilot

If you’re getting started on surveys, SurveyMonkey can be a starting option if you want to improve customer experience, employee experience, or conduct market research. Design surveys to match your brand aesthetics. Customize your surveys to match your brand colors. Why do you need SurveyMonkey alternatives?

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Starting as a Marketing Coordinator will lead you to a senior or managerial position. Certification : You will then need to get certified as a product marketing manager. The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others.

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How to Become a Product Launch Manager [+Tools and Resources]

Userpilot

First of all, enroll in a product launch manager certification course. Also, you can take a professional certification course in product management at the Product Management Institute (PMI). First of all, enroll in a product launch manager certification course. digital marketing certifications for software launches).