UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
280 Group
SEPTEMBER 16, 2021
Place/Distribution : Market research will help define where and how to sell your products, whether in brand-specific stores, on your company’s website, through third-party retailers, through a sales force, or through some other channel. Again, Product Managers can use processes to differentiate their value compared to the competition.
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280 Group
FEBRUARY 1, 2022
As a Product Manager, you should continue to watch the market and analyze competitive offerings, then look for ways to differentiate your product from the others. Revenue starts decreasing, and you may notice new market entrants have products with new ways to satisfy the customers need, or differentiating features your product lacks.
280 Group
MAY 12, 2021
McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager.
280 Group
MARCH 2, 2021
You can think of the differentiation as “inbound” vs. “outbound.”. Ken Kranseler is a Principal Consultant and Trainer at 280 Group. Ken Kranseler is a Principal Consultant and Trainer with 280 Group and Instructor for the Product Management certificate program at the University of Washington. REGISTER NOW. About the Author.
280 Group
NOVEMBER 9, 2023
Take for example a user persona profile created for a software product that helps product managers build roadmaps that details the personas marital status, pet’s name, and what brand of clothing they wear. Imagine a marketing team who can clearly differentiate between a user and a buyer.
The Product Coalition
AUGUST 23, 2023
So I did what every well-trained consultant knows to do — I asked a question. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. Problem solved, or so I thought.
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