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How Neve Got Its Name

The Product Coalition

Learn the origin story of how the consultancy, This is Milk discovered the name of their education product, “Neve.” ” Continue reading on Product Coalition ยป.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, itโ€™s a double-edged sword.

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TEI 305: Become a product naming champ โ€“ with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . She has many great tips for us that take the mystery out of naming. .

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.

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5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firmsโ€™ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if youโ€™re not sure how to do that, then keep reading!

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Mastering Personas: A Product Managerโ€™s Secret Weapon

280 Group

Take for example a user persona profile created for a software product that helps product managers build roadmaps that details the personas marital status, petโ€™s name, and what brand of clothing they wear. What relevance does any of this information have for our intrepid developers who need to design the next feature release?