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In addition to NPS, you can create other types of surveys from scratch or choose from various templates, covering customersatisfaction ( CSAT ), feedback forms, and more. Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel.
Basically, anything that ruins the user experience. This article will help reduce such churn by refining your productmanagement and UX analysis approach. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service. Error rate : Frequency of user errors.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Strategic ProductManagement: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for productmanagers in established tech companies.
Achieving and Scaling Product-Market Fit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to ProductManagers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. You uncovered valuable customer insights.
Online review tools : Tools that help you collect, manage, and showcase customer reviews to build credibility and enhance your online reputation. Social listening tools : Software for monitoring online conversations, brand mentions, and trends. Best for : Monitoring brand mentions across the web and social media.
Behavioral segmentation allows you to group users based on what they actually do. It’s the difference between guessing what users want and delivering it with precision. If we treat all users the same, our efforts will only hit home with a few. You can identify such customers by their low engagement and NPS scores.
There are two main types of user guides: full product tours (which tend to be more detailed and time-consuming) and interactive walkthroughs (which use tooltips and real-time guidance to provide more contextual help to customers). Why are interactive user guides important? Users get access to help just when they need it.
The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?
For productmanagers and developers, the goal isn’t just to share changes—it’s to connect with users, encourage feature adoption, and streamline communication. Tools like Usersnap take this further by turning changelog updates into opportunities to delight users and drive engagement. Custombranding and domain options.
Throughout my career as a productmanager, I’ve seen too many promising mobile apps fail; oftentimes not because they lacked great features, but because the user experience fell short. With 88% of users considering leaving after a single bad experience , every usability flaw costs you lost revenue.
Resource centers (in-app): are embedded in your product to deliver contextual help when users need it. It typically includes features like interactive walkthroughs that help UX designers and marketing teams improve customersatisfaction, drive feature adoption, and reduce time spent on routine customer requests.
Surveys: In-app surveys pop up after users complete specific actions. The timing matters: I've found out that customersatisfaction surveys , such as CSAT, CES, or NPS , work best right after users complete a key workflow when they're feeling successful. The team chose Userpilot for its product marketing focus.
Keep it engaging : Use tools like Usersnap to create visually rich, consistent, and user-friendly Marcin’ Insights: The truth is, as ProductManagers, we’re often way more excited about our new feature than our users are. Solve problems : Highlight how fixes or features address specific pain points.
It typically involves welcome messages, product tours , in-app guidance, and support materials aimed at driving user activation , retention, and long-term engagement. The survey also allows for basic customization, such as branding colors. ” moment quickly, you can enhance customersatisfaction and reduce churn.
Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.
In this article, we’ll show you how to use video content in your productmanagement strategy to help users learn at their own pace. So you can build successful onboarding experiences that we know will increase user activation. This concrete scenario helps users envision using the feature in their daily routines.
Gathering mobile customer feedback shouldnt just be a checkbox item. As a productmanager, I believe its a critical step to understanding whos really using your app, whats tripping them up, which features are making a difference, and how many users might opt for your paid plans.
While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all productmanagers measure: Customer acquisition. Customer experience. Ultimately, measuring these different KPIs allows productmanagers to answer the question, “Why?” Customer acquisition.
A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most productmanagers disregard. Customer-centric companies make decisions that drive customersatisfaction.
Embracing customersatisfaction survey best practices is critical to driving business growth. You’ll consistently generate quality feedback and see how to act on them to improve the user experience. This, in turn, will motivate users to stay with your brand, driving long-term loyalty and retention.
While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all productmanagers measure: Customer acquisition. Customer experience. Ultimately, measuring these different KPIs allows productmanagers to answer the question, “Why?” Customer acquisition.
Customer experience (CX) is central to productmanagement and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience software solutions you choose matter greatly. Here are the features you can use to boost customer loyalty.
Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. Increased sales.
A customersatisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customersatisfaction surveys. Conduct More CustomerSatisfaction Surveys What Are Customer Experience Surveys?
Introducing humanising touches to your product can diffuse user frustration in a similar way. Illustrations can Increase CustomerSatisfaction. The Kano Model, developed by Noriak Kano in the 1980s, uses a simple grid that compares investment with customersatisfaction, helping us prioritise product development.
Researching the market is one of the most important roles of a digital productmanager. In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital productmanager.
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for productmanagers, mobile marketers, and C-suite executives interested in digital transformation. If you think your product roadmap is running on fumes, let’s end that today. Chat with us today !
Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.
Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.
And how can productmanagers use it to develop great products? Product Net Promoter Score (NPS) is a metric of customersatisfaction. We can also say the NPS score is a number reflecting customer loyalty. Collecting product NPS data accurately. Collect data from the right user.
This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customersatisfaction. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features.
And that’s why it’s necessary to adopt the right productmanagement frameworks (the blueprint!) to guide product teams at every stage. Top-notch products. So, which productmanagement frameworks should your team use? The result? Let’s get right to it. Book a demo now to see it in action.
Every customer has unique preferences, tastes, likes, and dislikes. Intuitively, customer individuality makes perfect sense. Yet at the end of the day, many brands know little about their customers on an individual, human level. How can you prevent them from ditching your brand for a compelling alternative?
When you invest time and energy into understanding your customers on an emotional and individual level, you gain a competitive advantage that is unique to your business and marketplace. And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . CustomerSatisfaction (CSAT).
If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that productmanagers can leverage to gain a deep understanding of customer needs and make informed product decisions.
How to stay relevant in an increasingly digital world – for productmanagers. He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. Summary of some concepts discussed for productmanagers. [1:50] Power as #1 in the industry. .
“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For productmanagers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.
Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customersatisfaction (measured through CSAT and NPS ) and loyalty.
Collecting the voice of the customer (VoC) in productmanagement can lead to sustained growth. You can have the best digital marketing and pricing strategies, but you won’t be able to retain your customers if you don’t listen to their feedback. It’s important to track the VoC in productmanagement.
This idea is backed by a well-cited data report , which found that software buyers almost always choose feature-rich products, and when given the choice to add additional features, they always do so. On the flip side, the study found that customersatisfaction drops drastically when those same buyers have to learn too many features.
Wondering which productmanagement KPIs help you get better product growth insights ? Among the plethora of responsibilities that SaaS ProductManagers have, defining and tracking KPIs probably is the most influential towards guiding future product development. Key productmanagement metrics and KPIs.
Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter?
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