Remove Branding Remove Data Remove Messaging
article thumbnail

PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.

Branding 293
article thumbnail

Brand health tracking: Your complete guide to smarter brand decisions 

Alchemer Mobile

72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.

Branding 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Why UX analytics should go beyond quantitative data. Methods for collecting and analyzing UX data. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.

article thumbnail

528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Her journey from corporate product management to successful startup founder offers valuable lessons for product managers and innovators.

article thumbnail

Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

article thumbnail

Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. This format efficiently gathers quantitative data and identifies common themes. Combining these data types creates a fuller picture of customer sentiment.