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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. These workshops should address: Expectation Area Key Questions to Address Why It Matters Role Definition What specific responsibilities fall under the PM role?

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Unlocking Growth Through UX Research

UX Planet

The Evolution of the AARRR Framework The AARRR framework was initially conceived as a methodology for startups to organize and prioritize their growthefforts. Referral: Turning Users into Advocates The referral phase represents the pinnacle of the AARRR funnel, where satisfied users become active brand advocates. Available at: [link].

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Connect and conquer ? build your brand by staging events

Intercom, Inc.

It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Companies that are successful at building brand experiences never outsource their ideas or their voice. Is it as measurable? Not always.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The new brands are connecting with a new generation in a number of new ways.

Branding 123
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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. Key Benefits of Saas — Must know for Saas Startups 1.

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Product Professional, What to do?

The Product Guy

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. These definitions help not only scale your business, but also scale your career in a tactful and graceful way. Product Management at scale has also evolved but at a slower pace.