How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine October 2017 is now available.

Demo 200

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.

Demo 100

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Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” Back when I started at Intercom, we made a point of inviting every single person who gave us their email address to a weekly live product demo(usually attended by anywhere from one to 50 potential new customers).

How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

Apptentive

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Brands are just a tap away at all times.

Why “Build or Buy?” Is the Wrong Question for Analytics

over functionality and branding, as well as the integration. Lack of Brand Control: Your embedded. analytics should look and feel like your brand—not. Watch a free demo WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1

Why B2B Companies Need Great Customer Experience to Win Market Share

Gainsight

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands.

B2B 65

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

On-brand automation: Stay in control with intelligent automation that ensures your answers are always on brand. Easily book demos and calls with your best leads using our updated scheduling apps. Get a Demo app updates.

Demo 69

What we shipped: 2018 year in review

Inside Intercom

The bot highlights these questions so your team can provide on-brand, pre-formatted answers. Whether it’s driving webinar signups, newsletter subscriptions, qualifying leads and booking demos, Custom Bots enable marketers and sales teams to supercharge their pipeline and capture new revenue.

Demo 78

How to Use Micro-Interactions to Improve Website Experience

Usersnap

And Hubspot says “The best way to define customer experience is as the impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey.” . The feedback widget has been customized to fit the look and feel of the website and brand.

How a Well-designed Mobile App can Eliminate the Stress of Travel

Apptentive

If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. Customers should always have an outlet to express their frustrations with your app or your brand, so giving them a space to do that privately and productively is paramount.

Persuasion Tips For Product Managers

The Secret PM Handbook

One of my presentations was a demo. It was a brand new product to everybody in the room, and almost new to me. But because I’d practiced the demo , I knew what was going to happen on screen and when I was going to see challenges (and how to avoid challenges I didn’t want to show).

6 Ways Your Business can Benefit from Negative Reviews

Apptentive

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Schedule a demo of Apptentive’s industry-leading customer feedback tool.

Why Retail and Shopping Apps Need to Embrace Qualitative Feedback

Apptentive

When used together, brands can truly understand their customers’ needs and pain points. In a world where brands can easily manipulate data, ratings devoid of context just aren’t as compelling as thoughtful reviews.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Contact us for a demo today.

UX 112

10 Resources to Improve Your Customer Retention Strategy

Gainsight

A successful customer retention strategy will build symbiotic business relationships, drive brand equity, and encourage customer loyalty amongst your customer base. Sign up for a personalized demo to see how Gainsight can help you deliver consistent value to your customers.

Customer feedback examples from 10 leading companies – Google, Facebook, Amazon…

Usersnap

Or get a personalized demo for your specific use case here. We have found brands that take the effort to fully customize their feedback tools gain more customers who open up. You can customize your Usersnap widget to fit your branding as you wish.

Demo 60

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

How E-Commerce Improves Customer Experience with NPS to Drive Sales

Usersnap

But how much do you take into consideration how they actually feel about your brand? A high NPS means your customers are more likely to turn into active promoters and brand advocates for your business – happy to wax lyrical about how great you are.

Demo 83

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

If overlooked, this can potentially be a problem not only legally, but in terms of brand and SEO. Do you have compelling demos along with demo scripts? We all know one-size demos are not effective and not everyone is a great presenter.

Demo 114

Close the Feedback Loop: Why Negative Customer Feedback is Most Important.

Usersnap

You already have a somewhat strong relationship with them and they have provided references, testimonials, reviews and so on for your brand. Ask for referrals – they will be happy to recommend your brand, especially if you offer free credits.

Launching Portfolio: The First Command Center for Product Executives

Amplitude

Consider Expedia who owns over 15 different travel brands. Each brand - Ortbiz, Hotwire, and Homeaway to name a few - are distinct products, but do they all have distinct customers? Get in touch with us to request a demo. Contact us to request a demo of Portfolio today

Demo 73

Scaling Lean Principles by Jeff Gothelf

Mind the Product

This happens for any number of reasons – business case, short-term business needs, process, approvals, silos, concerns about the impact on the brand, deadlines, targets, and so on. Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon.

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Product Innovation Educators

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. Most often, that’s coming into the booth for a demo. Most often, that’s coming into the booth for a demo.

A New Way To Delegate And Split Expenses: Fintech UX Case Study

UX Studio

Having gotten an opportunity to present their product at an important fintech conference in Amsterdam where they would reach potential partners, the Payment Courier team came to us to help them revamp their demo. During the seven-week project, we carried out workshops, built a clickable prototype, did research and designed the new UI and a logo for the brand. The team already had a developed a demo which was a great foundation for us. From the demo version to the final UI.

UX 64

Don’t forget the service in SaaS: how your sales team can provide world-class service

Inside Intercom

That’s why enterprise solutions usually require a call or demo before you talk about price. The other downside to focusing only on the self-serve model is that you miss out on genuine opportunities to build a distinctive brand in a crowded market.

Demo 97

25 Website Feedback Button Tools and How to Set It Up

Usersnap

The user feedback button is fully customizable to fit your website design and branding. Medallia Experience Cloud (previously Kampyle) lets you create customer feedback buttons and branded forms and surveys for your apps, websites, emails, and SMS.

How Agile Development Impacts Speed and Scalability

The Product Coalition

Users too tend to gain trust with the brand as they fulfill the desires of the users in time. The overall scope of software development is impacting not only the depths of user’s lifestyles but also the growth and success of businesses and enterprises as well.

How we use bots at Intercom

Inside Intercom

On our demo page, the bot triggers immediately and gathers the person’s company name, email address and personal name. Your bot should behave in a way that reflects your brand – conversational, professional and helpful.

July’s Top Customer Experience Trends and Product Management News

Apptentive

Here are the seven most important A/B tests that top brands run to drive revenue. Schedule a demo today.

Building help content into your product launch

Inside Intercom

Product demo: This is the demo that the product team did for your sales and customer support teams. With a brand new feature, your customers might not know what to search for, but if you’re prepared early, you can make it so they don’t have to search at all.

The marketer that’s always on? Your chatbot

Inside Intercom

For instance, encourage a first-time visitor to sign up for your newsletter but nudge return visitors to book a demo. We use chatbots on all the key pages of our site, including our pricing page, demo page, and even the blog you’re currently reading this article on!

8 client collaboration tools for web development agencies

Usersnap

Brand your own intake forms and reporting features. The only way to learn more about how much the software cost is to request a demo with a Workzone sales rep. Running a web development agency, business owners cannot exist independently of their clients, client collaboration.

How to Use Feature Discovery to Improve Product Adoption

Userpilot

This could be a brand new release, or simply an underused feature that you want more engagement for. Spending months of resources on your brand new feature only to have nobody use it is a real kick in the teeth. Book a demo to get started.

Five Ways to Foster Data Literacy Across the Organization

Indicative

Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis. 352 billion dollars: that’s how much businesses worldwide spent on enterprise software in 2017.

10 Ways to Utilize Customer Advocacy in Your Business

Usersnap

Usersnap offers a fully customizable and easy to integrate CX and feedback tool , get a free demo and start your free trial today. Jitbit infographics showed that customers with great experiences are 75% more likely to proactively share about the brand.

Product thinking: behind our new Messenger home screen

Inside Intercom

Imagine, we excitedly said to ourselves, not just searching for help content, but booking demos, offering newsletter subscriptions and offers – all things you can do without needing to start a conversation. Yesterday marked one of our biggest releases yet – our all new messenger.

5 Ways to Foster Data Literacy Across the Organization

Indicative

Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis. 352 billion dollars: that’s how much businesses worldwide spent on enterprise software in 2017.

9 In-App Messaging Examples That Boost User Engagement

Gainsight

The more creative, the more noticeable—and it’s a perfect way to strengthen your brand. Join us for a demo so you can see Gainsight PX in action! In-app messages are popping up everywhere and SaaS products are no exception.