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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Thank you very much for having me, Rebecca.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Thank you very much for having me, Rebecca.