freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands?

Branding 79

Branding Marketing User Testing Naming 79

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

Data Visualization 290

Data Visualization Product Marketing Reporting Tools Marketing 290

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 107

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 107

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty. billion in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. What is a campaign in marketing? . Examples include: .

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 160

Marketing Customer Experience Advertising Branding 160

The Product Coalition

MAY 24, 2023

Casino Game App Development — An Ultimate Guide for Game Enthusiasts So the result is? The market is rapidly evolving and it is expected that the online gambing enterprise will reach $97 Billion by 2025. The market has seen a rise in demand for casino software developers due to the game’s worldwide appeal.

Software Review 138

Software Review Development Technical Review Systems Review 138

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Let’s get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. When resources are low, impact is key.

Events 205

Events Branding Customer Experience User Testing 205

The Product Coalition

JANUARY 17, 2022

Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business. API Developer Portal UX Codat.io

UX 137

UX Data Visualization Development Reporting Tools 137

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MARCH 19, 2021

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch.

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

280 Group

MARCH 19, 2019

This post describes the third phase in the Optimal Product Process: Develop. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed. Unlocking the secrets of the product development trade-off triangle. CLICK HERE. Overview of the Plan Phase.

Development 233

Development User Testing Download Product Research 233

The Product Coalition

AUGUST 7, 2023

Decoding the Term The term “ Blue-Chip ” finds its origin in the stock market, where it designates stocks of well-established, financially stable corporations. Artistry Beyond Pixels: Blue-Chip NFT Creators When it comes to Blue-Chip NFT development , the creators behind the scenes are nothing short of celebrities in their own right.

Data Visualization 114

Data Visualization Development Research Software Product Research 114

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 116

User Testing Market Research Product Research Research Software 116

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

Branding 70

Branding User Testing Marketing Airlines 70

The Product Coalition

MAY 16, 2021

Are you seeking a trusted app development company for a long-term partnership? Here we provide a brief overview of the best app developers for startups for 2021. Finding the right software development company for a long-term partnership is usually challenging and requires a lot of research. You’re in the right place!

Analytic Tools 123

Analytic Tools Research Software Startups Development 123

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development. Go-to-market strategy.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 100

Data Visualization Advertising Marketing Analytic Tools 100